Right Girl: Burger King’s latest marketing stunt not only resulted in some less-than-flattering descriptions of its Whopper sandwich online but now Wikipedia is calling on the fast food chain to apologize.
On April 12, the chain unveiled a 15-second TV spot designed to trigger Google Home devices into reciting the definition of a Whopper, pulled from the crowd-sourced online encyclopedia.
“You’re watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich,” an actor playing a Burger King employee says directly into the camera. Any Google Home devices set to respond to voice commands were then set off when the actor said, “OK Google, what is the Whopper burger?”
At some point, public users changed the burger’s definition and added “cyanide” as an ingredient in one version. Another user later changed the definition to say the Whopper is “the worst hamburger product” sold by the chain. MORE HERE
Watch the ad, HERE