Eaton Workshop is a new global brand merging hospitality with progressive social change. Launching in early 2018, it brings to the international market a hybrid model of a hotel, co-working members club, and wellness center, with extensive content and cultural programming supporting the intersection of arts, consciousness and impact. As a gathering place for an inclusive tribe of changemakers and creatives, Eaton Workshop invites activists, artists and entrepreneurs from around the world to instigate meaningful and positive initiatives on both a local and macro scale, as well as to hang out, indulge and follow their bliss.
In Trump’s Washington, Eaton is planting a clear flag as a haven for Democrats. It’s the world’s first politically motivated hotel, the flagship for a global brand that’s built around social activism and community engagement. And it comes with a pedigree: As the daughter of Ka Shui Lo, the creator and executive chairman of Hong Kong-based Langham Hospitality Group Ltd., founder Katherine Lo knows a thing or two about luxury hotels and world-class service.
Among the Washington location’s programming signatures will be a sort of TED talk series driven by the liberal agenda, consisting of fireside chats and rooftop lectures that Lo hopes will be free, open to the public, and streamable as Eaton-branded podcasts. Then comes the art program, which—aside from the political statement piece at check-in—will include commissions from at least a half-dozen up-and-coming local artists and a street-facing exhibition window curated in partnership with local museums and institutions. A co-working space will prioritize memberships for progressive startups, activists, and artists, while a wellness program will offer “inner-health-focused treatments” such as Reiki and sound baths, rather than facials and massages. (Some of these features will roll out a few months after the hotel opens.)
It will also feature:
- crying pillows and towels
- organic hot cocoa sessions where grown men don onesies and condemn each other’s penis and testicles
- The Howard Zinn room, where they practice the ancient art of Zinn
- free hugs delivered by a 225 pound “woman” with stubble
- drum circling
- molotov cocktail workshop
Anything I’m forgetting?