They literally rolled it out.
They tested it in one city in Finland and it was a big success. Now it’s a permanent fixture in all the land. The allure is that it’s cheaper than a rival restaurant that serves a vegan burger.
I don’t know how well it will go over here, where the vegans are more virtue signallers. They wouldn’t support any franchise that served chicken, pig and cow, hoping to strangle them out of business, not see them get more successful.
ht/ the big owe