UK: Traditional Depictions of Mothers to be Banned in Adverts From Next Year Amid Ongoing War On ‘Gender Stereotypes

Breibart: Cooking, cleaning mums will be banned in advertisements across the UK from next year, following a study which claimed traditional gender roles are “harmful and outdated”.

The decision to tighten regulation was announced by the Committees of Advertising Practice (CAP) this week, after a report published in summer identified gender stereotypes in adverts as a driver of inequality between men and women.

“Wherever they appear or are reinforced, gender stereotypes can lead to mental, physical and social harm which can limit the potential of groups and individuals,” the Advertising Standards Agency (ASA) alleged in its study.

Depictions deemed problematic include “family members creating a mess while a woman has sole responsibility for cleaning it up”, and adverts which “[suggest that] a specific activity is inappropriate for boys because it is stereotypically associated with girls, or vice-versa.”  read more

 There are ads of both women and men selling cookware, cologne, hair dye, paper towels, cars, liquor, jewelry, hemorrhoid creams, coffee, mops, pillows, and all the rest. What is the damn problem NOW? Don’t they have a muslim terrorist problem to deal with in the UK instead of wasting time on this garbage?

23 Comments on UK: Traditional Depictions of Mothers to be Banned in Adverts From Next Year Amid Ongoing War On ‘Gender Stereotypes

  1. Dumb ass limeys better pull their heads outta their asses. They’ve turned WAY TOO MUCH over to the gummit. The gummit decides what they can say and what they cannot say? Dumb lazy bastards better cut their government in half, abolish welfare, and force the worthless muslims out or their country is headed for another iceberg. Dumb asses. Socialism. Really?

  2. Funny how some nameless, faceless bureaucrat can dictate to the Advertising Industry, isn’t it? And the UK Sheeple baah and gambol about.

    They’re fucking lost – turn out the lights of Freedom and let the dictates of the nameless reign supreme!

    izlamo delenda est …

  3. The fork should have come out years ago, that turkey is done. Hope they enjoy living wunder their muzzie overlords.

  4. I’d love to see an old advert with a complete role reversal, dad doing the housework while mom sat looking stupid while watching tv. That would be a hoot.

  5. Didn’t Jeff Daniels claim in an HBO show several years back that people thought the U.S. was exceptional because we were free? He then railed that lots of countries have freedom. The U.K., for example. Well, apparently not.

  6. Hmmm, how about business/companies decide to stop advertising because of all the screwy rules. Media loses money. Then the businesses/companies close up due to lack of sales. People lose jobs and income. Then there’s no sales and income tax collected. Gov’t has to print fiat money to give to the masses on the dole. Money becomes so worthless that prices go thru thru roof. Prices so high, that nobody can buy anything. Production stops since nothing is selling.
    I could go on and on, but why bother. I’m not getting paid anything to do this…

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