At the end of last January the CBC did a TV special called “Face to Face with the Prime Minister” in which the CBC did a reality-show-like program where 10 everyday Canadians got the once-in-a-lifetime opportunity to sit down one-on-one to interview PM Justin Trudeau.
I (and many others) rolled my eyes at the CBC’s blatant puffery programming. The PR exercise was such translucent obsequiousness to the new PM by our state broadcaster that I wrote “10 Hitches with CBC’s 10 Canadians ‘Face-to-Face’ with PM“. In the successful piece (few thousand views) I deconstructed the disgraceful piece of PR Peter Mansbridge tried to peddle as avant-garde journalism.
Well, if you ask Hillary Clinton’s campaign operatives they would tell you “Face to Face with the PM” was a great PR scheme they would like to emulate. In some of the most recent emails dumped by Wikileaks from today, John Podesta (Clinton’s campaign chairman) and other staffers discussed and lauded the public broadcaster’s propaganda program.
Clinton’s campaign manager Robby Mook had this to say: “I love it. Will press think it’s “staged”? Or is there a way to structure it so they won’t think that? Also, what consulting firm did Trudeau use? I can’t remember.”