CrossFit argues that Facebook, with its nearly 2.4 billion users worldwide, oversees “a significant share of the marketplace of public thought” and “thus serves as a de facto authority over the public square, arbitrating a worldwide exchange of information as well as overseeing the security of the individuals and communities who entrust their ideas, work, and private data to this platform,” the release states.
CrossFit Inc., the rights holder to the CrossFit fitness regimen, announced it will cease the use of its Facebook and Instagram pages for the time being, citing a lineup of objections to how Facebook operates both social media platforms and its business at large.
“CrossFit, Inc. has placed Facebook and its associated properties under review and will no longer support or use Facebook’s services until further notice,” the company said in a May 23 release.
The company has a significant presence on both platforms. Its Facebook page has 3.1 million followers, its Instagram 2.9 million. Its CrossFit Games pages have 2.7 million followers on Facebook and 2.4 million on Instagram, according to the CrossFit newsletter, Morning Chalk Up.
CrossFit is now encouraging people to follow it on its websites as well as on Twitter and YouTube.
The boycott was triggered after Facebook removed a South African user group called “Banting7DayMealPlan.”
That was “the final straw,” CrossFit founder Greg Glassman said, according to the newsletter.
“The group has 1.65 million users who post testimonials and other information regarding the efficacy of a low-carbohydrate, high-fat diet,” CrossFit said.
The page was taken down without explanation and later reinstated without explanation, the release said. “Facebook’s action should give any serious person reason to pause, especially those of us engaged in activities contrary to prevailing opinion.” read more