NBC: TOKYO — A Tokyo public school has adopted Giorgio Armani uniforms for students, triggering criticism in a country where hefty school fees are already burdening young parents.
Taimei Elementary School in Tokyo’s upscale Ginza shopping district has announced plans to introduce the new uniform option, which costs more than 80,000 yen ($730) for a full set. A minimum set — a navy-blue jacket and matching trousers or skirt, a long-sleeve shirt and a hat — would be more than twice the price of the current uniforms.
The school’s principal, Toshitsugu Wada, told a news conference Friday that the top fashion brand would fit Taimei’s identity as “a school of Ginza.” He said he chose Armani because its boutique is near the school.
Wada acknowledged the new uniform would cost more, but considered it worth it. He said his decision is unchanged despite the criticism.
I thought Taimei can use the power of the foreign fashion brand for its identity,” he said. more here