NEW YORK (AP) — Mr. Potato Head is no longer a mister.
Hasbro, the company that makes the potato-shaped plastic toy, is giving the spud a gender neutral new name: Potato Head. The change will appear on boxes this year.
Many toymakers have been updating their classic brands in recent years, hoping to relate to kids today and to reflect more modern families.
“It’s a potato,” said Ali Mierzejewski, editor in chief at toy review site The Toy Insider. “But kids like to see themselves in the toys they are playing with.”
Barbie, for example, has shed its blonde image and now comes in multiple skin tones and body shapes. Thomas the Tank Engine added more girl characters. And American Girl is now selling a boy doll. more