BOSTON (CBS) — Another day, another disappointment for NFL ratings.
Yes, Monday night’s contest between the Bills and Seahawks was the most-watched program on television, according to Sports Business Daily, but it also showed a significant drop-off from last year’s Week 9 Monday Night Football game between the Bears and Chargers.
The Seahawks-Bills game drew a 7.8 overnight rating, which is the lowest Week 9 MNF game rating since 2007, per Sports Business Daily.
Deadline pointed to the rating as a steady showing for ESPN, but remember: This is the NFL, where growth is paramount. Whether it’s through an 18-game schedule or games in Europe/Mexico/China or a full Thursday night slate, the league has always sought and will always seek to grow. Any steps backward in an area once taken for granted will not be considered a positive by the league.