Breitbart:The National Football League’s 2018 ad revenue has sharply declined due to the crashing television ratings the league suffered in 2016 and 2017, according to reports.
The NFL’s TV ratings suffered a precipitous loss over the previous two seasons, with the 2016-2017 numbers down 10 percent. TV ad pricing is based on previous ratings periods, and so these declines seriously cut into the ad prices that the league could charge for the 2018 TV season.
Because of the bad numbers from last season, ad revenue fell 19 percent in the first two months of the 2018 season, Bloomberg reported.
“The effects of the lower audiences last year are spilling into this season,” said James Fennessy, chief executive officer of advertising research firm Standard Media Index. MORE