ROASTED: Keurig CEO APOLOGIZES for ‘Taking Sides’ After Hannity Fans Revolt

Hannity: The CEO of coffee-maker giant Keurig apologized to his employees and conservative Americans throughout the country over his company’s decision to “pause” future advertisements on Sean Hannity’s Fox News program, saying the “unfortunate” move was “outside company protocol.”

According to Business Insider, CEO Bob Gamgort sent a letter to fellow Keurig employees denouncing the decision to pull the ads over Hannity’s widely-praised interview with GOP Senate hopeful Roy Moore, adding it was an “unacceptable situation.”

The memo, obtained by the Washington Post, said the company was introducing new “safeguards” to make sure this type of controversy won’t occur in the future.

“This gave the appearance of ‘taking sides’ in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent,” Gamgort wrote.


Angelo John Gage

“Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happen again,” he added. “The nature of social media and the internet news environment is that stories like this explode, and generally do not disappear quickly.”

Keurig announced over the weekend they would suspend future advertising on Hannity’s Fox News program after left-wing hate group Media Matters launched an online campaign targeting the sponsor.   read more

28 Comments on ROASTED: Keurig CEO APOLOGIZES for ‘Taking Sides’ After Hannity Fans Revolt

  1. Eugenia- Thanks for that. Yikes! I had one and was leaving the water inside thinking I’m going to fire it up the next day anyway. It seemed wrong , but I did it anyway. Ugh! Should always go with instincts.

  2. Keurigs are pieces of shit that stop working on a random basis even when new. We threw that shit out. We now use a DaVinci and have had no problems whatsoever.

  3. You’re welcome MJA. You can’t be getting Keurig cooties.

    I’m a tea drinker most of the time so screw Keurig. When I make coffee it’s with a Mr. Coffee or a french press someone gave me.

  4. So Keurig apologizes for overreacting and promises to change the process to ensure that this doesn’t happen again but are they back to running ads on Hannity or was the CEO just jerking everyone off? Regardless, this show’s the conservative base is fighting back something you wouldn’t have seen a couple of years ago.

  5. So, the marketing jerks stepped on the CEO’s dick for him.
    That’s gonna leave a mark.
    Ask Kellogg, Target, and the NFL how getting your marketing tips from Media Mutters has worked out.

  6. Apology is too little too late. I know about Black Rifle Coffee Company and will be placing an order closer to the holidays for freshness. Bitter liberal tears diluting their coffee is sweet to me.

  7. I don’t drink coffee so never heard of Keurig.

    I watched Hannity’s show tonight though and it was pretty disgusting. A total mush fest of praising him for his great interview in between charging, trying and convicting Moore. The judge that everyone loves doesn’t believe in innocent until proven guilty, she more or less said a prosecutor is going to pull out all the stops to convict.

    I’m a strange duck I guess, I’ve never liked the Bushes, Levin, Hannity or Judge Jeanine and have always heard how crazy I was or that I must not be a true conservative. I have a long list of politicians and talking heads on the right who I always thought were either blowhards, bad actors or just pieces of shit who supposedly were on the right.
    I think Tucker is the only one besides Lou Dobbs on tv I never disliked, although way back when Tucker was on CNN with the bow tie I thought he came off as stupid and I kind of felt sorry for him. He has matured though or loosing the bow tie returned blood flow to his brain and I enjoy watching him now.

    All I can say is I know many Alabamans and how they think and all of this piling on is going to make them determined to vote for Moore, even those that might not have been planning on voting.

  8. ORWW — I couldn’t believe what was going down on Hannity last night. Couldn’t believe it. Hannity actually blushed like a school girl when he was praised for his “hard-hitting” interview by his motley panel of “guests.” Jerry Rivers almost sounded like the only sane person in the room, that’s how bad it was. I haven’t liked watching his show for a long time, I was just waiting for Dobbs to start on FBN. Pirro was simply disgusting, going on and on as though everything Moore’s accuser said was gospel truth. Just couldn’t believe it.

  9. This isn’t the first time Pirro went off the rails. Didn’t she start in on Trump with the Travel Ban or something? I remember looking at her thinking, ‘Where did she get her news from?”
    She was a judge and she’s presuming guilt before a person is even tried? Before a person confesses at the very least? I’d hate to be a defendant in her courtroom.

    Like him or not, Hannity tends to act like a den mother. Holier than thou, etc. It’s annoying. His daily workout is patting himself on the back. lol.

  10. MJA — Yeah, she said that the DA’s view was “looking for a prosecution” and then proceeded to display her prosecutorial chops by laying out the slam dunk case against Moore — as though it was all true. Sickening.

  11. …her entire “case” was predicated on her perception that Moore didn’t rent his clothing and cover himself in ashes during his interview with Hannity. She wanted to hear more anguished self-witnessing from the judge.

  12. Ah, here it is. And miss Judge should know what it’s like to be accused of things you said you didn’t do without an impartial investigation.
    “Jeanine Pirro Under Federal Investigation for Seeking Probe of Husband.
    Published September 27, 2006 Associated Press

    ALBANY, N.Y. – Ex-prosecutor Jeanine Pirro, under federal investigation for plotting to secretly record her husband over suspicions that he was having an affair, said Wednesday that any probe into her marriage was “highly improper” and she had no intention of quitting her run for attorney general

    Pirro, speaking at a Manhattan news conference, confirmed the investigation but said that prosecutors had no business delving into her troubled union with lobbyist Albert Pirro, who spent 11 months in prison on tax fraud charges and fathered an illegitimate daughter after their wedding.

    “Sometime last year, I came to believe that my husband was seeing another woman,” Pirro said. “In the midst of matrimonial discord, I was angry and had him followed to see if what I suspected was true. Although I spoke about taping him, there was no taping by me of anyone. There was anger, and frustration, and disappointment.”

    The former Westchester County district attorney spoke with Bernard Kerik, the disgraced ex- New York police commissioner, about possibly placing a recorder in a room to listen in on her husband, said two people familiar with the situation, who spoke to The Associated Press only on condition of anonymity. Kerik’s attorney declined to comment on the case.

    Pirro said Kerik was a friend and confirmed that they had spoken about her marital concerns.

    “I was a very angry woman, and I said a lot of things,” Pirro said. “What matters is what I did and didn’t do, and I didn’t do anything here other than vent.”

    Kerik, who was working as a private consultant when the conversation occurred, has his own problems. There were reports that during his 18-month tenure as police commissioner he had simultaneous extramarital affairs with two women, including the publisher of his memoir. And he pleaded guilty three months ago to accepting tens of thousands of dollars in gifts from a New Jersey firm accused of having mob connections.

    Pirro, who faces former federal Housing Secretary Andrew Cuomo in the attorney general’s race, said she learned about the investigation when she was approached by a pair of FBI agents outside her home. She repeatedly said this was a personal matter involving her husband and charged she was the target of “an unethical, overzealous prosecutor with a partisan agenda.”

    Heather Tasker, a spokeswoman for U.S. Attorney Michael Garcia, said before Pirro’s news conference that she could not confirm such an investigation.

    A telephone call to Albert Pirro’s White Plains office was not immediately returned Wednesday.”

  13. MJA — There was also another flap with her over another pol she covered on her show, I think. Something more recent — last year’s election coverage. Can’t remember now what it was, only that it raised my own suspicions of her credibility.

  14. Yeah, this is strike 3 for me. I was never really a fan and never went out of my way to watch her, but she did say some crazy shit twice before this. One may have been about guns. Not sure. I am half asleep and I’m sure I’ll remember later what they were. lol.

  15. Their socialist politics bit em in the ass.

    “We want to make sure this never happens again” is the same old bullshit refrain from every (public) maggot who gets caught with his pants down.

    Fuck Off, Eat Shit, and Die – and take your overpriced coffee with you.

    izlamo delenda est …

  16. If Keurig decided to sell their crap exclusively at Target, that would suit me just fine.

    Wifey & I got a laugh while shopping for appliances last week when we saw that they crammed one those contraptions on the dispenser door of a refrigerator. Next model please.

  17. Keurig, or any other business, that takes a political stance risks losing a substantial amount of business. It’s a fools play. Keurig may never recover its reputation or lost income. The purpose of business is to make profits and you don’t make money by alienating your customers, dumbass.

  18. “We want to make sure this never happens again”
    Make sure WHAT never happens again? Getting caught in the liberal lie?? So they’ll do it again, just not announce it???

  19. AA, it was quite pathetic. I have been sort of watching Hannity because I usually do enjoy Tucker and sometimes I don’t turn the channel when Hannity comes on. I quit watching Hannity a long time ago, then I quit watching FOX because all of them usually just ticked me off. I only started watching again because of clips of Tucker’s shows I saw online.

    I don’t like or trust people who think they need to go over the top on dramatics and yelling in my ear. That was what first turned me off of the Judge and Levin.

    With what she said though, I hope a defense attorney or two are looking into some of her cases she prosecuted and judged. I would bet a person who thinks like that did some shady things in the court.

    Very little I watch, listen to or read anymore. I’ve discovered that I apparently am way more conservative than most who tout their conservative credentials.

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