Museum of Failure displays the world’s wackiest flops – IOTW Report

Museum of Failure displays the world’s wackiest flops

I have suggestions…

CNN, Comey, and the Trump “Investigation”

 

Hillary “It was MY TURN” Clinton

CBS

HELSINGBORG, Sweden — Diversifying a brand doesn’t always work out for the best: Look no farther than product flops like green Heinz ketchup or fat-free Pringles.

That’s the message behind the new Museum of Failure, a wacky parade of rejected products from years gone by set up in the Swedish town of Helsingborg.

It’s the brainchild of 43-year-old curator and clinical psychologist Samuel West. The idea came to him while on holiday and he quickly purchased the internet domain name. West later realized he’d accidentally misspelled “museum” — a sure sign the project would succeed.

“We know that 80 to 90 percent of innovation projects, they fail and you never read about them, you don’t see them, people don’t talk about them,” West says. “And if there’s anything we can do from these failures, is learn from them.”

Many items in the museum show companies’ attempts to diversify their brand. There’s Coca-Cola’s BlaK coffee beverage and Pepsi’s Crystal clear soda.

Iconic motorcycle manufacturer Harley-Davidson makes an appearance with a men’s eau-du-toilette, launched in the mid-1990s. read more

7 Comments on Museum of Failure displays the world’s wackiest flops

  1. The biggest failure in world history was importing millions of African plantation workers to pick cotton! The second worst failure was opening up national borders to allow every Jose, Ivan, and Muhammad in! The third worst failure was voting for the Clintons, Bushs, Obama’s, Johnsons, and Carters!

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