Nike fourth-quarter sales drop nearly 40% – IOTW Report

Nike fourth-quarter sales drop nearly 40%

Do they consider all the shoes they lost to looting as ‘advertising’?

MarketWatch: Online sales rise 75%; stock falls in after-hours trading.

Nike Inc. shares fell 3% in premarket trade Friday, after the sporting goods maker swung to a fourth-quarter loss and total sales dropped 38% despite a jump in online sales.

The quarter’s online sales rose 75% with “strong double-digit increases” across geographies and made up about a third of total revenue for the quarter, Nike NKE, -7.62% said.

Nike lost $790 million, or 51 cents a share, in the fourth quarter, contrasting with earnings of $989 million, or 62 cents a share, in the year-ago quarter.

Sales fell to $6.3 billion from $10.1 billion a year ago. more

25 Comments on Nike fourth-quarter sales drop nearly 40%

  1. My Nike stuff went out in the garbage a while ago. Now, when I found out that adidas, like Nike, paid out a ton of $$$ to BLM, my adidas stuff got shit-canned. ;^)

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  2. Probably about the same amount of loss for all apparel manufacturers. That’s what happens when the left weaponizes a virus to destroy the economy and steal an election.

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  3. …anyway, it won’t change anything at Nike, nor any other “woke” company. I’ve heard of so many companies losing so much money to political correctness, and it simply seems they don’t care. Either it is viewed as a cost of doing modern business, or the purpose of the Company is to serve a political agenda and any money it may or may not make along the way is a secondary goal, if it’s a goal at ALL.

    You know, like Communist do.

    …it seems long ago that the concept of fiducuay duty has been subsumed by the media-driven need to be perceived as a gay-supporting, BLM funding, Democrat voting political correctness avitar. And the fact that they NEVER change corporate officers in such straits suggests the majority of shareholders are OK with that.

    …and, if the majority of shareholders are Democrats, Communists, and Chinese, that may very well be the case…

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  4. Nike’s problem is selling their crap thru Nike Stores; when the rioters loot Nike stores, Nike suffers the loss, when the looters steal the Nike’s from Foot Locker, Foot Locker suffers the loss.

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  5. Whatever losses they suffer will be made up for by Soros, or Styer ,or Gates, or some other Democrat Billionaire just as they were for Dicks and any other company that bows down to the statue of Marx. It’s why they never go broke. Just my opinion of course, but…

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  6. Great, but lets be realistic, all these types of companies are getting squashed right now.
    Once major sports start up again, the idiots will line up to buy $20 worth of material for $200 bucks a pop.

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  7. Get woke. Go broke. Virtually all large corporations now are run by functional morons, whose minds are so polluted by Ivy League wokeness that they can’t even do the basics of running a successful business anymore. Nike’s stockholders should file a massive class action suit for gross incompetence for the company’s asinine marketing strategies that alienate over half the country by race.

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  8. So Streisand has her effect and now Kaepernick has his. Nice he’s made a name for himself. He’s no Hitler, but he’s carved his own niche.

    “Dude, you just Kaepernicked your company.”

    That’s Ok I got paid and made some people mad at other people. I’m calling it a win!

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