Federalist Papers: A new report says buyers are giving the boot to a line of shoes and other items Adidas is marketing in partnership with pop star Beyoncé.
The gap between expected sales and reality is about $200 million, according to The Wall Street Journal.
A January 2022 Adidas news release hailed the arrival of what was ballyhooed as “a new rule-breaking, trail-blazing expression of performance wear” from Adidas and Ivy Park, a company owned by Beyoncé.
One of the features promoted was that this line of shoes had “inclusive and gender-neutral sizing in fashion styles, performance gear, footwear and accessories.”
The Journal report, which cited “documents and people familiar with the matter,” said sales of Ivy Park items dropped by more than 50 percent in 2022.
In terms of dollars, sales were about $40 million, well below projections of $250 million, the Journal reported.
The newspaper reported that the Ivy Park line has been a money-loser for Adidas, but not for Beyoncé, who rakes in $20 million in the deal with Adidas. MORE
Racist decision Adidas.
I’ll never buy gender neutral clothing from your company again.
They also just said they’d lose 1.3 BILLION on their decision to cut Ye. They buckled to the pitchfork crowd and now they are losing billions.
I’m guessing it takes a young MBA to be attracted to the glitter of the Woke new fad…
I can’t tell you many companies have been damaged or destroyed by MBAs!
…correct me if I’m wrong, but didn’t Bouncy build her fame on FLAUNTING her sex?
…seems a bit counterintuitive to purchase clothes specifically designed to DOWNPLAY sexuality from her then, n’est-ce pas?
Yeaaaaaah… Beyoncé is about as ‘Gender-Neutral’ as anything you’d find in a strip club!
Beyonce and her husband Jay Z are a couple of racist hypocrites.
About 15 or so years ago Beyonce had a clothing line deal with Macy’s.
It was a line of clothing for children.
The problem was that the clothes looked like hooker clothes.
There was such negative backlash that Macy’s canned the whole thing.
I’m so culturally ignorant I couldn’t pick Beyonce or Jay out of a line up for a million dollars.
What are they going to ax her?
beachmom
FEBRUARY 10, 2023 AT 1:05 PM
“About 15 or so years ago Beyonce had a clothing line deal with Macy’s.
It was a line of clothing for children.
The problem was that the clothes looked like hooker clothes.
There was such negative backlash that Macy’s canned the whole thing.”
…for now.
LMAO! GWGB. Words like Gender neutral and Inclusive are becoming verbal cyanide. Everyone is sick of this twisted shit.
Switching to Lizzo for the Sporty Tub-O-Shit Look?
Axe ’em, burn ’em, shred ’em, whatever it takes. dump the hoe
I can’t wait to buy Beyonce clothing, so I can look as ugly as Michelle Obama.
Yay!
Double Yay!
When Big Mike said he could not find a better role model for his daufhters I knew this skank had to be a real piece of work. Oh, and FJB.
Gender neutral sizing. Do you know how hard it is to find nice high heels in a size 13EEE Mens?
Judge, you spelled daughters wrong. Everything else is spot on.
TRF
Some of us MBAs actually made companies better and grow!
Do not smear us withGWB!
Beyonce is a nappy haired, racist whore.
jarhead – As I stated in my first sentence I was referring to young MBAs.
I try not to use a broad brush on too many things.