BI: People are getting tired of Chipotle’s menu, and that could be an even bigger problem for the company than its recent E. coli crisis that sent sales plunging.
The outbreak was declared over in February, but Chipotle’s sales are continuing to fall.
The company said on Thursday that revenue fell 16.6% to $998.4 million in the second quarter, despite opening 58 new restaurants.
Same-store sales dropped 23.6% in the same period, and transactions or traffic dropped 19.3%.
But even before the E. coli crisis, Chipotle was showing signs of decline. more here
When people realized they could do without E. coli, they figured out they could do without Chipotle too! That kind of stigma is pretty much a permanent stain.
I should say nation-wide stigma!
I seem to remember them boasting that they support and hire illegals. And then the whole e coli thing happened and weeeellll….
Go look at their stock market chart. Spiraling death plunge. Not. Good.
The article recommends more spending on marketing.
Um. Yeah.
Maybe Martin Mull can resurrect some of his old Taco and Run spoofs.
I hear Starbucks is looking for a few new items to make you shit harder. May be a good buyout opportunity.
Gee Wally, who knew Millennials were in such a dire need of a good, healthy shit!
I made the mistake of eating at Chit potles once.
I am not by any means a fussy eater. My lifelong policy has been to eat anything that didn’t eat me first.
But Chipotle food was so utterly underwhelming, I never went back a second time.
lol …. just got a coupon for a BOGO burrito in the mail from the local Colipotle’s today … which I’ve never been to ….. ever
They could reposition themselves as weight loss centers. No changes needed.
Will never go there. Still laughing at how south park made fun of them when they were all the rage. But still the young seems to to think they are good.
Not too sorry to see them on their way out. Bullritos is better and still not as good as a Freebirds monster with all the meats and a beer. I call it the Critical Mass.
Couldn’t happen to a better bunch of leftists. First the no-guns policy, then the “we hire illegals” deal, and finally the whole Montezuma’s revenge thing. Karma’s a bitch, ain’t it?
“tofu sofritas” Wat?
Their food will make you run for the border, all right…
😛
I stopped going there years ago, after finding out about their huge illegal alien workforce in their kitchens. The people cooking your food are the same ones who shit in the lettuce patch and sicken or kill people!!
The e.coli outbreaks came along more recently and all I could say was “Gee! What took that so long”?
It is too much like Social Justice Food: 70% rice, 25% black beans (so, Leftist!) 3% veggies and (for $4.99 extra) 2% mystery meat!
Now that I think of it, I’ve never seen any stray cats within a half-mile radius of Chipotle’s.
Probably just a coincidence.
😇
I’ve never eaten there and never will.
I was trapped in the DFW airport once, ate at Chipotle .
For it being in Texas, it sure did suck.
@Oil Field Trash – exactly! Growing up in southern California and Arizona, Mexican food was abundant and good. I never heard of rice in a burrito before the chains like Chipotle and Baja Fresh started loading them up. Maybe it’s a regional thing, I don’t know. But whenever I want a burrito now, I’m sure to ask if they put rice in it. If so, no thank you.
Though generally popular, Mexican is still niche cuisine. Burgers, chicken, pizza will always be more popular. I get a taste for a taco or burrito about once a year, and that’s it. However, I could eat pizza 3 x a wek, no problem.