KMART THINKS BEING FAT IS ‘FABULOUS’ – IOTW Report

KMART THINKS BEING FAT IS ‘FABULOUS’

I am shocked about this. I had no idea Kmart was still around.

Milo:

Kmart is rebranding its “plus-size” clothing section to “fabulously-sized” in an effort to fight “body-shaming” and accept obesity. 

Kmart’s chief marketing officer, Kelly Cook, told Women’s Wear Daily that the chain wanted to jump on the “body-positivity” bandwagon.

“This decision was heavily influenced by the fact that there’s a solid trend on the market around diversity promotion and body positivity,” she said before adding that the retail chain has noticed “a big body positive focus in the teen and Millennial markets.”

According to women’s fashion, clothing can only attain the label of “plus-size” if it is above a size 14-16.

This label, contradictory to doctors and any self-respecting male, will be rebranded as “fabulously-sized” by Kmart.  MORE

32 Comments on KMART THINKS BEING FAT IS ‘FABULOUS’

  1. Kmart,Sears, even Harley-Davidson are destroying themselves by letting these “marketing” dolts jump the shark for them.
    When you pander to people that hate you and abandon the people that made you, what do you expect?
    Harley just rolled out a whole line of shit cycles by ruining the bikes that saved them in the 80s…..they quit the Dyna and combined it with the Softail. I call it the Vagina line. Their future does not look to be what they hope.

  2. FLIPPING SOCIETY ON ITS HEAD

    The left-wing never stops do they. Fat is now ok. -Even though it’s unhealthy. Abortion is freedom, open-borders to jihadis is compassion, gun-control is safety.

  3. @Bongo: Harley is an evolutionary dead end. Their market is comprised mainly of boomers who either are now too old to ride, or already have theirs. Meanwhile the market is getting flooded with used Harleys. Younger riders want bikes that are fast and handle.

  4. This body positivity stuff is for the birds. These anorexic looking models do no-one any favors either.

    women shouldn’t be ultra skinny, but there’s a difference between the normal BF% of a healthy female and this being “fat and fabulous / healthy at any size” crap.

    Unless you’re Shaq sized, or “the Rock”, being 300 lbs is not a good idea.

    I’m down 50 as well, with more to go. I feel better than I have in decades.

    Keto FTW. Check out the “Fat Head” movie on YT.

  5. @Tony R – The only Harley I actually enjoyed riding was a friend’s 1978 XLCR cafe racer (made only in 1977-1979). He had put a slightly larger rear sprocket on the thing and in first gear it went 22 MPH at idle. Now that was a fabulous bike! But not for “fabulous” people.

  6. Just like those commercials for some feminine hygiene product with the obese yoga instructor, hyping that she is a “body positive activist” as she does yoga poses with the rolls of fat jiggling all over the place. Gross.

    And, she’s black too and I wonder why she hasn’t been accused of cultural appropriation.

  7. We actually have the world’s largest, best selling Kmart, in the world here on our little 3rd world island, and it’s open 24 hours a day.

    Oh yeah, and it’s priced for asian vacationers also.

    Shop there is not something often we do.

Comments are closed.