I am shocked about this. I had no idea Kmart was still around.
Milo:
Kmart is rebranding its “plus-size” clothing section to “fabulously-sized” in an effort to fight “body-shaming” and accept obesity.
Kmart’s chief marketing officer, Kelly Cook, told Women’s Wear Daily that the chain wanted to jump on the “body-positivity” bandwagon.
“This decision was heavily influenced by the fact that there’s a solid trend on the market around diversity promotion and body positivity,” she said before adding that the retail chain has noticed “a big body positive focus in the teen and Millennial markets.”
According to women’s fashion, clothing can only attain the label of “plus-size” if it is above a size 14-16.
This label, contradictory to doctors and any self-respecting male, will be rebranded as “fabulously-sized” by Kmart. MORE
I see they’re taking the Target path.
Kmart sucks.
I have lost 50 pounds since the first of this year and I’m still fat. I don’t need anyone telling me that obesity is acceptable much less fabulous. Typical liberal redefinition.
First rule of business: know your demographic.
I guess Bootynormous didn’t poll well
Yesterday at the supermarket (of course) I saw a short black woman that was so gigantic she needed a day glow orange triangle on her ass.
Kmart,Sears, even Harley-Davidson are destroying themselves by letting these “marketing” dolts jump the shark for them.
When you pander to people that hate you and abandon the people that made you, what do you expect?
Harley just rolled out a whole line of shit cycles by ruining the bikes that saved them in the 80s…..they quit the Dyna and combined it with the Softail. I call it the Vagina line. Their future does not look to be what they hope.
PHenry
Did she have a case of the steatopygia ?
KMart charges more for “EXTRA” sizes,
so they make more $ anyway.
Kelly Cook is an idiot.
Radio
Steatopygia times three-ah.
FLIPPING SOCIETY ON ITS HEAD
The left-wing never stops do they. Fat is now ok. -Even though it’s unhealthy. Abortion is freedom, open-borders to jihadis is compassion, gun-control is safety.
@Bongo: Harley is an evolutionary dead end. Their market is comprised mainly of boomers who either are now too old to ride, or already have theirs. Meanwhile the market is getting flooded with used Harleys. Younger riders want bikes that are fast and handle.
When I was a kid it was rare to see a fat child. Now it is the norm.
This body positivity stuff is for the birds. These anorexic looking models do no-one any favors either.
women shouldn’t be ultra skinny, but there’s a difference between the normal BF% of a healthy female and this being “fat and fabulous / healthy at any size” crap.
Unless you’re Shaq sized, or “the Rock”, being 300 lbs is not a good idea.
I’m down 50 as well, with more to go. I feel better than I have in decades.
Keto FTW. Check out the “Fat Head” movie on YT.
Flabulous is not fabulous.
Truth in advertising would require them to label the clothes as “looks like two kids fighting under a blanket as you walk” brand.
I heard a promising statistic recently – sales of soda pop in restaurants is WAY WAY down. Most people order water now.
“Make Your Front Ass As Fabulous As Your Back Ass!”
If your tummy sticks out further than your titties, you need to eat more salads.
@Tony R – The only Harley I actually enjoyed riding was a friend’s 1978 XLCR cafe racer (made only in 1977-1979). He had put a slightly larger rear sprocket on the thing and in first gear it went 22 MPH at idle. Now that was a fabulous bike! But not for “fabulous” people.
“Not a lady ’til 280!”
Kmart is trying to cater to the fa-toss crowd without making them feel guilty for spending too much time at the trough.
You should see Kmart’s new sport of landing customers using 30lb test line tied to a bag of Cheetos!
Walmartians are jealous…
Just like those commercials for some feminine hygiene product with the obese yoga instructor, hyping that she is a “body positive activist” as she does yoga poses with the rolls of fat jiggling all over the place. Gross.
And, she’s black too and I wonder why she hasn’t been accused of cultural appropriation.
My dyslexia read the new title as,
“Flabulously-sized”.
So, so sad.
@ Joe Btfsplk
“If your tummy sticks out further than your titties, you need to eat more salads.”
Some people will lean forward to overcome. 🙂
Put this song on the Kmart Muzak machine.
https://m.youtube.com/watch?v=zKMtLWEWYZI
Roly poly, daddy’s little fatty.
Does K Mart still card you when you write a check? That tells you how long ago I last shopped at a K Mart. And when you’re lower class even more so than Wally World that says a lot.
Lane Bryant, always known as a plus size store has a new ad out saying they are the new skinny.
https://www.youtube.com/watch?v=_vLk9IdTP-w
@beachmom September 14, 2017 at 2:47 pm
Oh, yeah! Like I’m gonna’ click that. (And pray that I’ll get Rick Rolled.)
What’s next a FLABIO model? I got the flab and the hair. What’s it pay?
Which way would you prefer to lose weight, diet or amputation of diabetes-diseased limbs?
We actually have the world’s largest, best selling Kmart, in the world here on our little 3rd world island, and it’s open 24 hours a day.
Oh yeah, and it’s priced for asian vacationers also.
Shop there is not something often we do.