Nike hires nonbinary FURRY to be face of ad campaign as ailing sportswear giant loses sales to Hoka and Adidas

DMUK: A nonbinary furry starred in Nike’s latest advertising campaign amid a slump in sales at the legendary sportswear brand. 

Nike has been beset with poor sales over the past year while competitors like Adidas and Hoka have enjoyed surging profits

The company’s latest campaign, Gaming Division, a collaboration with British designer Martine Rose, is tailored to the video gaming community. MORE

h/t JDHasty

19 Comments on Nike hires nonbinary FURRY to be face of ad campaign as ailing sportswear giant loses sales to Hoka and Adidas

  1. “Nike has been beset with poor sales over the past year while competitors like Adidas and Hoka have enjoyed surging profits.”

    Go woke, go broke!

    Digging their hole deeper. Retards.

    20
  2. How stupid do you have to be to deem these ideas anything but totally stunad !!

    Thanks for putting a smirk on my face today, Nike.

    6
  3. I only buy the American made New Balance (have to check that it’s not one of the imports) when I need running shoes. No felon, degenerate, sodomite, or other “celebratard” gets a cut of it as far as I know.

    11
  4. “esports”? Really?
    Who needs high end sneakers to play online gaming?
    You can play “esports” barefoot.
    Just don’t step on the spilled Cheetos when you get up to go to the bathroom.

    5
  5. Is Nike AFU because their HQ is just outside Portland or is Portland AFU because of Nike? Either way, there is nothing Nike in this house. When Nike sucked up to Collin Kaepernick everything Nike was bagged up donated to a blue tarp subdivision under an I-5 bridge.

    9
  6. @Toxic Deplorable Racist SAH Neanderthal B Woodman Domestic Violent Extremist SuperStraight:

    You can play “esports” barefoot.

    Heck, you can play even if you don’t have feet. 👨‍🦼‍➡️👨‍🦽‍➡️👨‍🦼‍➡️👨‍🦽‍➡️

    3
  7. Nike, the pioneer of Chinese slave labor arbitraged into American negroes paying United States prices for shoes that cost next to nothing to make. Nike, using Chinese children as slaves for the profit of Phil Knight and the cadre. Nike, disregarding all humanity in the very successful pursuit of the god Mammon. I spit on the ground when Nike is spoken, in solidarity with the generations of Chinese children enslaved for the benefit of utterly unworthy persons in the United States,

    5
  8. @Toxic Deplorable Racist SAH Neanderthal B Woodman Domestic Violent Extremist SuperStraight Tuesday, 11 November 2025, 11:56 at 11:56 am

    > when you get up to go to the bathroom

    Written by an, obviously, old man. Who’s never experienced the thrill of eSports.

    1
  9. Anon 12:36
    Doesn’t matter how old or young ya are, everyone has to use the WC SOMETIME.
    Unless you’re SO into the $$$ side of esports that you go “marathon” and use a diaper and catheter (eewwwww).

  10. @Toxic Deplorable Racist SAH Neanderthal B Woodman Domestic Violent Extremist SuperStraight Tuesday, 11 November 2025, 14:14 at 2:14 pm

    Oi! A “catheter”. Well, look at Little Lord Fauntleroy’s kit!

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