Poo Pride

OC: For the past five years, Akihiko Koseki, has been putting on his bright yellow spandex suit and trademark poo-shaped hat, and going out on the streets of Tokyo to put a smile on people’s faces and teach them to be happier by not giving a crap.

In the beginning, Poop Man was merely a cheap marketing tool. Akihiko Koseki is an experienced mobile game developer who a few years ago came up with an idea for a game called Poo Pride. He had no money to promote it and decided that turning himself into a walking billboard for his game was the cheapest and at the same time most effective way of raising awareness about his game. So he had a yellow spandex suit and poop-shaped hat made, plastered the Poo Pride logo on his chest and started walking around as Poop Man. He’s been doing it for the last five years.

But as time went by, Poop Man evolved into something more than a simple video game mascot. After Japanese media covered his story and people started recognizing him on the street, Akihiko realized that he could us his quirky persona to improve the lives of over-worked, stressed Japanese workers.  MORE