Target to Limit LGBT Pride Products to Online and ‘Select Stores’ After Last Summer’s Controversy – IOTW Report

Target to Limit LGBT Pride Products to Online and ‘Select Stores’ After Last Summer’s Controversy

NTD: Target has announced that its LGBT-themed merchandise will only be sold online and at select stores this June, a decision made after last year’s Pride Month marketing campaign divided customers and dragged down sales.

In a statement on its website, Target said that instead of prominently displaying its Pride Month collection in all its stores, it will be “offering a collection of products including adult apparel, home, food, and beverage items, curated based on consumer feedback.”

“The collection will be available on Target.com and in select stores, based on historical sales performance,” the company added, noting that it will also join Pride Month events in “our hometown of Minneapolis and around the country” over the summer.

A spokesperson for the retailer didn’t specify the number of brick-and-mortar stores where Pride Month merchandise will be sold, although a report by Bloomberg indicated that about half would do so. more here

14 Comments on Target to Limit LGBT Pride Products to Online and ‘Select Stores’ After Last Summer’s Controversy

  1. In certain cities a person and walk out with just under $1000 in merch and no crime is committed.
    Imagine someone grabbing $999 worth of that crap, walking outside and putting it directly in a dumpster.

    7
  2. That “collection of products including adult apparel, home, food, and beverage items, curated based on consumer feedback” is going to be mighty ugly what with my and many others’ feedback being GFY.

    5

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