Nolte: Advertising Karma Hits Corporate Media and the New York Times Calls for Bailout – IOTW Report

Nolte: Advertising Karma Hits Corporate Media and the New York Times Calls for Bailout

Breitbart:

Due to the coronavirus and a healthy dose of karma, newspaper advertising is drying up, and these same newspapers are now laying staffers off and slashing salaries while the far-left New York Times’ media columnist screams for a bailout.

Before I get to the karma part, here are the details…

On Monday, we learned the Tampa Bay Times is suspending its print publication from seven to two days a week. That’s not a typo. A newspaper that had been printing every day of the week will now print only on Wednesday and Sunday.

This, however, is not due to a lack of clicks.

“The company reported a surge in traffic to its website … and growth in digital subscriptions over the last few weeks” but “the pandemic sent advertising sales into a plunge. In just the last two weeks, [advertising] cancellations have cost us more than $1 million, and there is no sign of quick recovery on the horizon. We must act now.”

More…

Gannett, one of the largest newspaper companies in the country, publisher of, among others, USA Today, the Des Moines Register, and Arizona Republicannounced a sweeping round of furloughs. A memo from Gannett CEO Paul Bascobert asked employees to immediately make a “collective sacrifice … as soon as this week.”

“Our plan is to minimize long-term damage to the business by implementing a combination of furloughs and pay reductions,” the memo explains.

Poynter points out that this is in direct response to “big advertising declines.”

Finally, Chicago’s Daily Herald is slashing newsroom salaries by 15 percent and salaries at its parent company by 20 percent.

And with this news, all released on Monday (the floundering BuzzFeed cut salaries by up to 25 percent last week), the far-left New York Times published a panicked and ludicrous bailout proposal…

“The coronavirus is likely to hasten the end of advertising-driven media. … And government should not rescue it,” the Times columnist says, which is fair enough: The thought of my tax dollars funding people who hate me is a bit much.

What the Times wants, though, is sugar daddies to save journalism. Get this…

25 Comments on Nolte: Advertising Karma Hits Corporate Media and the New York Times Calls for Bailout

  1. The various PTB, especially the media PTB, should consider the possible Unintended Consequences of their actions before they take them.

    Or maybe they did and it’s a part of their plan for things.

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  2. It is hilarious and unique how every article that describes the failure of these various “news” outlets has hundreds, thousands of comments laughing and cheering for their very demise below the article.
    Yet these idiots are so married to their agendas they continue their evil ways.

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  3. …Gannett took over the local paper years ago, along with those in the surrounding cities, back when the law decided that newspapers were no longer influential enough to bother limiting how many one company could own, and proceeded to ruin them. They made all the reporters re-apply for their jobs and did not accept those anywhere to the right of Nancy Pelosi, and fired the conservative male editor of mine so they could hire a doof liberal woman instead.

    They then physically and informationally downsized it, transforming what was once a hard news source into a Soros affirming batcrap crazy Democrat fishwrap that couldn’t cover even the bottom of a small birdcage without using multiple pages. I stopped getting it shortly after it went to liberal hell, even though I did somewhat enjoy selecting which of the hundreds of soft-focused Hillary Clinton photos they ran alongside embarrassingly laudatory and completely fabricated stories of her greatness that would best serve as targets for my birds to play Poo Poo Bombadiers on, because I couldn’t see giving them money for those tiny pages of fiction when the local Democrat party would furnish all the Hillary poop pictures I could ever need for free, totally unrequested, right to my mailbox, so I let it go.

    …the original publisher, Scripps Howard, had a lighthouse logo with the motto “Give Light And The People Will Find Their Own Way”.

    Gannett may as well have changed it into a dildo with the motto, “Artificially Screwing You Guys Every Day”, because that’s what they DO.

    To hell with Gannett, they’ll get no tears from ME. They fired everyone that wasn’t a full-on, brain-dead, liberal fanatic long ago, so the only people there NOW are Communist sympathizers that are either too stupid or too indoctrinated to realize that every word they wrote was in service of their own inevitable demise.

    Sorry guys, the pity department’s been closed by a Democrat COVID scare that you helped push, but the Schadenfreunde department right down the hall is in full operation for you Libiots, since it’s proven to be an Essential Industry…

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  4. Please Mr. President, do NOT bail them out. They have brought this on themselves, and the taxpayers should not have to pay for communist propaganda aimed at destroying our Republic (fund our own destruction).

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  5. The Main Stream Dementiacrat Media have earned their condition of bustitude. They willfully alienated at least fifty percent of the Americans who used to rely on them for news. I used to have subscriptions for two separate local newspapers. Occasionally, I would buy one of the Sunday editions of the New York Times to read the book and movie reviews. Now, I refuse to pay for these newspapers’ online editions. Almost everyone I know feels the same way about these representatives of the Ministry of Propaganda.

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  6. Last I knew Newspapers aren’t on the list of essential industries, looks like it sucks to be them. On the bright side, think of all the trees this will save.

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  7. The NY times says people should all stay inside.

    How can you go out and buy or get a paper delivered?

    Now if they would just pre-score their paper into 4×5 inch little squares and not put any ink on it I’m sure they would be “flush” with sales.

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  8. The focus on the content of these “news” media (because it is more than just “papers”) — “perhaps” deliberately, but only, of course, “perhaps” — misses the point. These are not “market” failures. Because any marginally competent — even a freshly minted MBA level of competency — “business” man, knows, that you start from “How much money can I pull in?”, and work back from there.

    If you can sell this many copies, at this price, of Hillary (lost) shoe licking, then you can only spend that much to break even. This much Ivanka fluffing, at this price, and here’s where you break even. Increase the price and sales will fall. Decrease the price and sales might (but not necessarily will) rise. Maybe your guess doesn’t work out. Then you adjust. Every “business”. Every “where”. Every “time”. If there is not a market to supply you with enough cash to supply a single product, then you will not be in that “business”. (Maybe you tested, failed fast, and bailed. That’s still determining “How much money can I pull in?”)

    These extant media “news” “failures” are simple, capitalist, bust outs. Someone sees how little it will cost to take legal control of greater fungible assets. And sells those assets. While still maintaining legal control. (Which requires not handing control to a bankruptcy liquidator.) To pocket the profit, themselves. And keeps the draining going as long as possible. It doesn’t matter, in such cases, “How much money can I pull in?” versus how much you spend. All that matters is “How long can I keep the scam running?” Because bankruptcy locks you out of the cash box.

    Now, why, oh why, would capitalist business wreckers, think The United States government will take the working citizens’ money, to keep bust outs from going bust?

  9. Provide what the people want or need.

    It’s really that simple.

    They’ve had a false sense of importance due to high dollar advertisers – not because their readers are paying for a must-have or high quality product.

    Make a product that sells, NYT. Adjust or die – just like the rest of us.

    Personally, I’d like to see it die. It’s been anti-American for many decades.

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