The French Take Exception to Miller High Life’s Famous Slogan – IOTW Report

The French Take Exception to Miller High Life’s Famous Slogan

Food & Wine

The company [Miller Brewing] started referring to High Life as “The Champagne of Bottle Beers” in 1906, and then it dropped the “bottle” part of that slogan in 1969 to become “The Champagne of Beers.” Despite printing those four words on its labels for well over a century, it seemed to take Belgian Customs by surprise when a shipment of MIller High Life was received at the port of Antwerp.

According to a joint statement from French champagne trade organization Le Comité Interprofessionnel du vin de Champagne (CIVC) and the General Administration of Belgian Customs, 2,352 cans of Miller High Life were destroyed earlier this week, all because of that “Champagne of Beers” thing. More

17 Comments on The French Take Exception to Miller High Life’s Famous Slogan

  1. Those Belgian Customs guys are on the ball, aren’t they?
    Only took em 100 years!
    Maybe we shoulda left the Germans in Belgium?

    mortem tyrannis
    izlamo delenda est …

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  2. Did they even try on first before smashing all those cans? Not that the Belgians would be impressed with our mass-produced beer but it seems a waste not to at least sample some.

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