Why Newspaper Presidential Endorsements Are Down Over 60% – IOTW Report

Why Newspaper Presidential Endorsements Are Down Over 60%

PJ Media

Fewer newspapers in the market mean fewer newspapers to offer endorsements. Lots of jobs have vanished. These are dark days in the newspaper industry.

For all the talk from The Washington Post about “Democracy Dies in Darkness,” you know what else gets really dark? Your newsroom if you can’t pay the bills! And that’s been happening to newsrooms all over the country.

But the rest of the explanation is far more interesting: Newspapers need their endorsements to be meaningful because they’re an extension of their reputation. It’s their stamp of approval — their name on the line. For their endorsement to be meaningful, it requires the perception of value.

And the fastest way to devalue your endorsement is to endorse a loser. More

5 Comments on Why Newspaper Presidential Endorsements Are Down Over 60%

  1. It’s hard for any newspaper trying to keep a straight face, saying: Vote for the dumb whore puppet! And if the dumb whore wins and the world turns on fire, they’ll have to face up to having endorsed her.

  2. Probably the same reason their readership and subscriptions are down. I can think for myself and all they need to do is report the events and I’ll make up my own mind. They are not smarter than me and don’t make my life’s decisions. In other words, “Just shut up and report the facts and events.” You don’t run my life, when you cant run your own. You can’t and don’t influence me. and “You’re not the boss of me!”

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