Fast Company
For the first time ever, Cannes Lions has named a back-to-back winner for its Creative Marketer of the Year award.
The marketing and advertising industry’s biggest awards show and conference has named AB InBev as its 2023 recipient, coming on the heels of the global brewing giant’s 2022 win. More
So Corona spent a $Million to promote “Fishing for Plastic”, and came up with 300 kg or 660 lbs. That’s some damn expensive plastic.
But I’m sure some liberal will sleep better, believing they made a huge difference.
Meanwhile, millions of people go to work, do their jobs well, save lives and don’t get so much as a thank you.
“Fishing for Plastic”??
Just put a hook in Gavin Newsom’s mouth!
AB InBev Awarded for collecting 660 pounds of Plastic?
That’s not even close to the amount of plastic needed to make 7,000 caskets for the Murder Victims in South Africa for the first quarter of 2023.
Maybe AB InBev could create a different advertising Campaign promoting mentally ill transperverts as normal.
Oh wait, never mind.
Well, I’m glad I read this. I had no idea that they owned Corona. I usually alternate between diff Mexican style Cervezas in the summer and Corona is no longer in the rotation now.
I’ll stick with Landshark, Modelo, and Pacifico after I confirm their parent company.
@ Cmn¢¢guy
I’ve seen ads by organizations that are supposedly cleaning plastic from the ocean begging for money of course.
“Every dollar donated clean 1/3lb of plastic from the ocean.”
A little spendy but that’s not the end of the story. Some years ago, my wife subscribed to the National Geographic which once it expired, never got renewed. The cover of the first issue we received on the cover said: “Nine billion tons of waste plastic are thrown into the ocean annually.”
If all these figures were true, it would only cost $54 trillion/yr to keep the ocean pristine. If everyone paid their fair share that would only come to about $7500 for every man, woman, and child on Earth. A small price to pay to save the planet!
They could ask The Philippines and Vietnam to stop throwing all that plastic into the ocean.
“The key elements we learned from our mistakes is that creativity is great only when it’s used to address real consumer and business problems,” says the marketing guy who approved putting Dylan Mulvany’s face on their iconic Bud Light can.
I don’t think deep reflection of their real consumers is a priority for AB InBev.
But here are some brands you might not have known are owned by the company:
The Michelob brands
Natural Light and Natty Daddy
Cass
Castle
Corona
Harbin
Estrella Jalisco
Aguila
Beck’s
Stella Artois
Jupiler
Kona
Leffe
Landshark Lager
Modelo
Presidente
Hoegaarden
Labatt
Hurricane
Rolling Rock
Skol
Johnny Appleseed
Shock Top
Quilmes
Other brands that partner with Anheuser-Busch include:
10 Barrel Brewing
Appalachian Mountain
Blue Point
Breckenridge Brewery
Cisco Brewers
Devils Backbone
Elysian
Four Peaks
Golden Road
Goose Island
Karbach Brewing
Omission Balanced Brewing
Platform Beer Company
Red Hook
Square Mile Cider Company
Veza Sur Brewing
Nirture Cider
Wicked Weed Brewing
Widmer Brothers Brewing
Wynwood Brewing
Hi Ball Energy
Babe
Nutrl
Cutwater Spirits
Ritas
I have been almost singlehandedly bringing InBev to their knees along with Miller-Coors-Molson for producing an insane commercial trashing the hated “straights”. I spewed a mouthful of PBR across the room when I discovered its owned by a RUSSIAN!!! What to do..what to do…sobriety is not an option.
@ SS
Nearly all moonshine is produced by small independent businesses and none of them insult your intelligence with mindless inane ads.
Leinenkugel and New Glarus are the only brewers I patronize. Leinie is sold out of state. You’ll need to travel to WI for New Glarus products. I’d say it’s worth it.