AB InBev Wins Another Lions Creative Marketing Award at Canne – IOTW Report

AB InBev Wins Another Lions Creative Marketing Award at Canne

Fast Company

For the first time ever, Cannes Lions has named a back-to-back winner for its Creative Marketer of the Year award.

The marketing and advertising industry’s biggest awards show and conference has named AB InBev as its 2023 recipient, coming on the heels of the global brewing giant’s 2022 win. More

12 Comments on AB InBev Wins Another Lions Creative Marketing Award at Canne

  1. So Corona spent a $Million to promote “Fishing for Plastic”, and came up with 300 kg or 660 lbs. That’s some damn expensive plastic.
    But I’m sure some liberal will sleep better, believing they made a huge difference.

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  2. AB InBev Awarded for collecting 660 pounds of Plastic?

    That’s not even close to the amount of plastic needed to make 7,000 caskets for the Murder Victims in South Africa for the first quarter of 2023.

    Maybe AB InBev could create a different advertising Campaign promoting mentally ill transperverts as normal.
    Oh wait, never mind.

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  3. Well, I’m glad I read this. I had no idea that they owned Corona. I usually alternate between diff Mexican style Cervezas in the summer and Corona is no longer in the rotation now.
    I’ll stick with Landshark, Modelo, and Pacifico after I confirm their parent company.

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  4. @ Cmn¢¢guy

    I’ve seen ads by organizations that are supposedly cleaning plastic from the ocean begging for money of course.

    “Every dollar donated clean 1/3lb of plastic from the ocean.”

    A little spendy but that’s not the end of the story. Some years ago, my wife subscribed to the National Geographic which once it expired, never got renewed. The cover of the first issue we received on the cover said: “Nine billion tons of waste plastic are thrown into the ocean annually.”

    If all these figures were true, it would only cost $54 trillion/yr to keep the ocean pristine. If everyone paid their fair share that would only come to about $7500 for every man, woman, and child on Earth. A small price to pay to save the planet!

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  5. “The key elements we learned from our mistakes is that creativity is great only when it’s used to address real consumer and business problems,” says the marketing guy who approved putting Dylan Mulvany’s face on their iconic Bud Light can.

    I don’t think deep reflection of their real consumers is a priority for AB InBev.

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  6. But here are some brands you might not have known are owned by the company:

    The Michelob brands
    Natural Light and Natty Daddy
    Cass
    Castle
    Corona
    Harbin
    Estrella Jalisco
    Aguila
    Beck’s
    Stella Artois
    Jupiler
    Kona
    Leffe
    Landshark Lager
    Modelo
    Presidente
    Hoegaarden
    Labatt
    Hurricane
    Rolling Rock
    Skol
    Johnny Appleseed
    Shock Top
    Quilmes

    Other brands that partner with Anheuser-Busch include:

    10 Barrel Brewing
    Appalachian Mountain
    Blue Point
    Breckenridge Brewery
    Cisco Brewers
    Devils Backbone
    Elysian
    Four Peaks
    Golden Road
    Goose Island
    Karbach Brewing
    Omission Balanced Brewing
    Platform Beer Company
    Red Hook
    Square Mile Cider Company
    Veza Sur Brewing
    Nirture Cider
    Wicked Weed Brewing
    Widmer Brothers Brewing
    Wynwood Brewing
    Hi Ball Energy
    Babe
    Nutrl
    Cutwater Spirits
    Ritas

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  7. I have been almost singlehandedly bringing InBev to their knees along with Miller-Coors-Molson for producing an insane commercial trashing the hated “straights”. I spewed a mouthful of PBR across the room when I discovered its owned by a RUSSIAN!!! What to do..what to do…sobriety is not an option.

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  8. Leinenkugel and New Glarus are the only brewers I patronize. Leinie is sold out of state. You’ll need to travel to WI for New Glarus products. I’d say it’s worth it.

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