Cherokee Nation Chief Declares Jeep’s Namesake Doesn’t Honor The Tribe – IOTW Report

Cherokee Nation Chief Declares Jeep’s Namesake Doesn’t Honor The Tribe

Tuesday, 23 February 2021, 14:45 Dr. Tar Uncategorized 44

NBC news

The chief of the Cherokee Nation wants Jeep to stop using the tribe’s name on its vehicles.

“I’m sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car,” Chuck Hoskin Jr., principal chief of the Cherokee Nation, said in a statement.

A Cherokee Nation spokesperson confirmed the statement, which was provided to Car and Driver and published Monday. It was sent to the auto magazine after an inquiry in January. More

No worry, they can always rebrand their vehicles “Springsteen.” – Dr. Tar

44 Comments on Cherokee Nation Chief Declares Jeep’s Namesake Doesn’t Honor The Tribe

  3. I have an ’07 Grand Cherokee. It is reliable enough if you don’t take into account the front passenger window does not open and the check engine light will remain on until I get around to purchase and installing a new shift module.

    Would I buy another Jeep product? Not likely. I have thought about a late 90’s FJ some day, but that probably won’t happen.

    10

  7. Frankly, Chuck Hoskins doesn’t seem like much of a Cherokee Nation name. Chief Chuck? Head Honcho Hoskins? The Big Chuck? Heap O’ Hoskins?

    Just kidding. If the Cherokee Nation wants to eliminate any corporate and non-native use of the term “Cherokee,” it’s o.k. by me. The risk is that the Cherokee Nation will descend into oblivion, but it’s their culture and if they want eventual irrelevance and anonyminity, that’s fine. And that’s probably where they’ll end up – I did research into the various Native American tribes who used to inhabit the area I live in, and I’ve never heard of 3/4 of them. But it’s their heritage, and they can push it into oblivion if they want to.

    25

  10. …I’ve been across the Qualla Boundary many times. I’ve spent as much time on the back streets as the themed mini-golf courses and the illegal petting zoos. I’ve seen how they ACTUALLY live, and one thing says it all right here in this article…

    “Chief Chuck”.

    …mostly, you get the sense if you spend time there that the Cherokee are cosplaying at “Indian” just as much as me and my White pals did 4 decades ago in cardboard headdress and Max Factor face paint. It’s no more believable when they do it than if I were to deck myself in kilt and sporting, slip a sgian dubh into my sock, and start talking like a cross between James Doohan in the engine room and Mel Gibson at the blue paint store.

    It’s what we were ONCE.

    It doesn’t mean it’s what we are NOW, or even SHOULD be.

    …difference is, they’ve been brainwashed to embrace it, try to live it, and consider it a primary source of income.

    And they probably get mad at “appropriators” because they secretly feel just as fake.

    …I remember once, outside of the “The Museum of the Cherokee Indian” seeing a player dressed for the nearby Unto These Hills outdoor drama production in full “Indian” fig and talking into his cell phone.

    …the anachronism of that is kind of the dichotomy the whole place suffers from, it can NEVER be the present because it’s FORCED to be an impossible idealized past.

    …and I think this PC uberage at the frankly crappy car line is more from THAT than anything, well, that and they want a cut, too…

    17

  18. Odin 2013
    FEBRUARY 23, 2021 AT 3:08 PM
    “Change the name to “Jackson.””

    …yeeaah, about that…

    …if you go to “The Museum of the Cherokee Indian”, they’ll tell you what wimps the Western Cherokee were for taking the Trail of Tears, yet they’ll still sell you a ton of TOT merchandise.

    If you go to “Unto These Hills”, they’ll tell you how great it was that they took the “better part of valor” approach when Tecumseh came by and wanted the largest “Indian” tribe to help him DO something about it.

    …but, if you go to the “Tecumseh!” Outdoor Drama in Chillicothe, OH, the Authentic Indian players THERE will tell you how the Cherokee ruined EVERYTHING when they pussed out when Chief T told them to put up or shut up about taking it to pale face.

    …seems like the one thing that Native Americans CAN agree on is that it’s OTHER Native Americans’ fault that they couldn’t stand up to Jackson…

    …of course, no Native American living TODAY had anything more to do with it than any WHITE person living TODAY had to do with it, or any more than any BLACK person living TODAY had to do with being a slave.

    …but you’ll notice the people’s who do the worst, whatever their hue, are the ones that spend so much time rehashing the bitterness of the past that they forget to live in the present or build for the future…

    18

  30. Chief Pontiac of the Ottawa Nation
    FEBRUARY 23, 2021 AT 4:05 PM

    …you know, there’s one school of thought that “Pontiac” wasn’t so much about Indians as it was an insulting acronym about the Black buyers that made up their primary market, e.g. “Poor Old N…eager Thinks It’s A Cadillac”, so maybe the whole “Indian” motif was just a red (heh) herring…

    7

  31. JDHasty for teh winz,
    “….he calls it Elizabeth Warren”
    ROTFLOLMFAO!

    Frankly, in order to be UTTERLY, TOTALLY, SAFE, and NOT offend ANYONE….start naming the models after individual numbers and letters. Start at the top:
    Jeep Model A
    Jeep Model B
    Jeep Model C
    (etc)

    4

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