Coca-Cola Under Fire for Legally Questionable Racial Quota System – IOTW Report

Coca-Cola Under Fire for Legally Questionable Racial Quota System

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An anti-discrimination group is challenging Coca-Cola’s attempt to impose racial quotas on outside counsel.

Writing on behalf of the Project on Fair Representation, D.C. attorney Boyden Gray accused Coca-Cola of violating the Civil Rights Act with a new rule, which would punish contracted law firms unless a certain percentage of their billed associates are “diverse attorneys.”

In the letter, a copy of which was obtained by the Washington Free Beacon, Gray argues that policy violates federal law, which “prohibit[s] all forms of racial discrimination in private contracting.” Coca-Cola “appears to be following the view of ‘antiracist’ activist Ibram X. Kendi,” with their new requirement, Gray writes.

Former Coca-Cola counsel Bradley Gayton, who last week was appointed to serve as a strategic consultant to the company’s CEO, announced in January that law firms partnering with Coca-Cola would face a 30 percent reduction in payment unless 30 percent of the firm’s billed associates and partners came from diverse backgrounds. Half of those associates must also be black.

While the practice may have been implemented with good intentions, quotas “perpetuate” racial categorization, Gray told the Free Beacon. more here

10 Comments on Coca-Cola Under Fire for Legally Questionable Racial Quota System

  1. Color him gray. Really? For all of Biden’s ‘trans’ perverts: “If I could turn back time”..which is what the puppet and the leftists are doing. Quotas over competence.

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  2. I wanna thank the racist Coca-Cola Corp for letting me know that I was too white to drink any coke products.
    Within 4 weeks of giving up the sweet dark juice of the CoCaine Cola I had lost 12 pounds! Thanks coke!!

    Perhaps all this social justice crap by the coca cola corporation has something to do with them knowing they’re frauds and their founder was a SLAVE OWNER.

    COKE SHOULD FORGO ALL PROFITS FOR THE NEXT 100 YEARS AS REPARATIONS!
    Right?!?! That’s the way it works nowadays, right?
    The Coke CEO & Board of Directors can put that in their BLM peace pipe and see how it burns….

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