PJ Media
From a marketing perspective, there’s nothing wrong with that approach. Lots of products differentiate themselves via comparison. When it’s done well, “comparison campaigns” can ring registers: Remember Apple’s “I’m a Mac!” and “I’m a (dorky) P.C.” ads?
Apple gave audiences a binary choice: Do you wanna be the cool guy in slacks and nice hair (Mac) osr do you wanna be that yutz in an ill-fitting brown suit? It’s gotta be one or the other.
But when you live by comparison, you die by comparison.
During today’s Fox News interview with Bret Baier and Kamala Harris, only two people were on the screen. And none of them were Donald Trump. More
Kakala might — might — come out ahead in a comparison with a roadkill muskrat.