FOX-
Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand.
The chain faced intense backlash after unveiling a new logo and redesigned stores that longtime fans said stripped away what they loved most about the brand.
Cracker Barrel’s restaurants, long known for their kitschy Americana decor, were recast in a style critics called drab and soulless.
The uproar grew after the company dropped its iconic logo of an elderly man leaning on a barrel. more here
Hopefully CB dumps the CEO as well. After all, SHE’S the one that suggested/forced/ok’d the hiring of this consulting firm.
And when the board dumps her, I hope it’s with the stipulation that her severance is at the same level as the market value of the company at the time of her departure – i.e., little to none.
faggot bullshit don’t sell, bitches
Seems to me that the marketing company should have seen that coming.
Warning to other companies searching for a consultant: Hire Prophet, Expect a Loss.
Ironic how the consulting firm Prophet did not foresee this turn of events.
A woman killed Bud Light, a woman killed HP, a woman killed Jaguar and a women killed Cracker Barrell.
Anybody notice anything?????
Txn4Evr
Friday, 3 October 2025, 13:26 at 1:26 pm
“A woman killed Bud Light, a woman killed HP, a woman killed Jaguar and a women killed Cracker Barrell.
Anybody notice anything?????”
…A woman killed Germany and a woman killed Sweden and a woman killed New Zeland too.
…And a woman would have ABSOLUTELY killed the U.S. were it not for President Donald J Trump…
Consultants get paid to tell CEOs what they want to hear. Fiah rot from the head etc.
“Believe me. This is the last time we use the ‘Phenomenally Shitty and Gay Advice Consulting Inc.’ group again!”
– Ace Cracker Barrel CEO
So the consulting firm told Cracker Barrel what to do?
don’t let jacinda ardern touch your country
You’d think that a woman would know that you don’t ship in frozen supplies and microwave it to make good food! Nobody comes back for that Microwaved mush.
Just bake good biscuits and make fundamental food the people come back for more… and that includes the smell!
Word of mouth works and it doesn’t cost a dime!
You mean that actually PAID someone to come up with something that pathologically stupid
Harry, you’re absolutely right about the food. I’ve never been to a CB but my parents loved it and went at least twice a month. They never talked about the decor; it was the food they liked.
If they don’t go back to made to order food instead of microwave crap that they re-heat, they will never recover.
Claudia – A longtime restaurant rule is don’t mess with the food quality, taste or portions. If costs go up don’t skimp on the portions or taste! Increase the price instead. You probably won’t be the only one doing it in hard times, so people can deal with that. What they don’t tolerate is any change in the food or portion size. People have certain expectations when they go to any restaurant and are much more sensitive to the food quality over the price. If CB wants to be the cut-rate joint in town fine, but that’s not what CB has traditionally been or what they advertise. They were known for good food at a reasonable price. Lowering the bottom line with with microwave mush just cheapens the brand and drives away customers.
Aaaaaaaaannd Microwaves can’t create the aroma that a real kitchen making real food and baking great biscuits!
Harry
Friday, 3 October 2025, 16:49 at 4:49 pm
“Aaaaaaaaannd Microwaves can’t create the aroma that a real kitchen making real food and baking great biscuits!”
…but being woke they can just lie about THAT too, like Disney does…
https://pixiedustandpassports.com/disney-smellitizers/