Cracker Barrel Gets Ugly Face Lift

Western Journal

Has restaurant chain Cracker Barrel gone woke? The signs point to that conclusion after the company announced its latest rebranding effort.

On Tuesday, USA Today reported, Cracker Barrel plans to shed its recognizable logo — which it’s had since 1977 — featuring a man sitting in a chair leaning on a barrel next to the restaurant’s name.

Representatives commented on the change saying, it “is now rooted even more closely to the iconic barrel shape and word mark that started it all. More

Mark Dice documents the push back. Watch

21 Comments on Cracker Barrel Gets Ugly Face Lift

  1. My wife and I have been discussing how so many businesses are turning away frpm bright, cheery, traditional colors and styles and turning to what I call “Communist Drab”. I see McD’s and remember when they invited you in by their decor (if you were a kid, anyway) and now they look like a prison caferteia. And it goes on and on. The colors of bulidings and cars are dark and drab. No upbeat colors, just colors that pull you down. Architechure, the same. Nothing to inspire. All to keep you down. It reminds me of the USSR and how it looked, but a little more polished. No one designs inspiring buildings anymore. Nor colors them in anything but glass and drab dark. Same for paint in houses and siding on them. No wonder we feel so oppressed at times.

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  2. “My wife and I have been discussing how so many businesses are turning away frpm bright, cheery, traditional colors and styles and turning to what I call “Communist Drab”.

    Whens the last time you saw a white couple on a TV commercial. When’s the last time you watched a blue eyed blonde haired child in a TV commercial? Advertisers have declared us the enemy. We should respond accordingly. Fuck these assholes.

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  3. I THINK IT’S HILARIOUS HOW FAR THESE ASSHOLES ARE BEHIND THE POWER CURVE

    YOUR GOING WOKE NOW?? THEY’RE STILL WITH JOEKER AND KAMELTOE??

    HOW DO THESE IDIOTS GET HIRED??

    CAN I BE THE NEXT CEO??

    I COULD TURN THIS SHIT ON ITS HEAD, NO PROBLEM

    10
  4. The only Cracker Barrel restaurant in this area is in Coeur d’ Alene, Idaho just off of I-90. I have been there a few times and now don’t know if I’ll go back or not. The closest one other than in CDA is in Missoula, Montana. Are they still selling their old fashioned generally conservative merchandise and rocking chairs that I don’t know either.

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  5. @efemdy

    Think how dumb some 1960′ and 1970’s architecture looks like now. Pathetic. Today’s building will look pretty dumb sixty years from now. Architects copy other architects too much. There is very little real creativity that I can see. Fifty, sixty years ago steeply peaked roofs were all the rage. Some going straight up, some jutting out 20 feet or more.

    I once drove by the Birkenstock HQ building north of SF. The hippie-led company should be out of business by now. Anyway, it’s building was what architects thought as ultra-modern back then. It was a wide one-story building – offices were round with a steep roof on top, like a dunce’s cap.

    It’s the dumbest building I have ever seen.

    5
  6. The communists and their rich limo progs want every vestage of Americana destroyed, not matter the cost in cash. They know the greater reward is the country itself, from which they’ll loot like they have under Clinton, Obama and Biden.

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  7. @ geoff the aardvark FRIDAY, 22 AUGUST 2025, 22:16 AT 10:16 PM

    Elmers in CDA is where it’s at. Great food, great servers. I’m OK with Cracka Barrel, but prefer Elmers. A couple blocks from Motel 6 and a couple blocks from the gas pumps at Costco. If we are going up through Sand Point and then into Montana or if you are staying on I-90 and heading east it’s the perfect for us to stop for the night.

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  8. JDHasty, I’ve ate at Elmers before in CDA and you’re right they do have good food, and they are a local restaurant unlike Cracker Barrel. Someday I’m going to try Jimmy’s down the street on Sherman Ave., but they are always so busy and hard to get into unless you’re there right at 8 AM to get in.

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  9. I can’t remember the last time I ate at a chain or franchise restaurant. They’re sort of like a restaurant on the moon. the food may be good but there’s no atmosphere.

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