Dove soap, what were you thinking? – IOTW Report

Dove soap, what were you thinking?

I have to agree with the SJWs on this one.

The first one, with the shirt coming off and the woman changes- that doesn’t bother me. The concept is supposed to be that the lotion works for any skin color. It’s a crappy concept, but it’s not racist.

The one with the towels. I have no idea what the permagruntled asshats are complaining about with that one. I see three pretty women.

But the lotion bottle? That’s a big fat mistake.

Normal to dark skin?????????

I wouldn’t say it’s racist, but it is definitely a case of tone deaf ethnocentricity. It sets up all skin tone, other than white skin tone, as abnormal. That’s probably not the most elegant marketing narrative.

ht/ the big owe

 

33 Comments on Dove soap, what were you thinking?

  1. After the flap over at Crayola over the “flesh” colored crayon many years ago, you’d think this was a well-known no-no to consider light skin, “normal” skin.

  2. @Vietvet, yes I’m sure that makes heads explode for the usual suspects, but Do you know how much that product costs?
    Not asking for me, but a friend works for an NFL team and he might be interested in cleaning up the locker room ….uh … culture.

  3. True story –

    When I was in the Army, I knew a guy who used to say, “There’s only three things I can’t stand: N*ggers, Mexicans, and people with race prejudice.”

    He was Native American, so nobody got offended.

    ๐Ÿ™‚

  4. Someone in Dove Marketing obviously thinks trolling will get them more sales. It’s a crazy world; ya never know.

    Thing is: ya gotta first have the pigs of the world *want* to wash themselves.

  5. They probably had this made overseas using a foreign ad agency.
    Remember when Dove was trying to push a “mom”, who is clearly a man, in an online ad?
    Suffer silently, Dove.
    Screw you and the soap you all slid in on.

  6. ? self tanner, skin dye, like trumps face. from normal whatever that is for you to darker each time you use it. or it means whatever you already feel, your choice.

  7. *uck that. I buy the Dove for men because it’s cheaper than the Dove for women – like $2 cheaper per bottle. Who cares about the scent as long as you aren’t smelling like that after shave cologne from the 60’s..English Leather! Gawd!

  8. My older sister spent her life tanning in the sun, 1960, my dad called her aunt Jemima.
    Her daughter is doing the same thing now 27, people think she is AA.

  9. @Am I Right – I used to work with a chick who was into the whole tanning booth/super dark tan look. In the 3 years I worked there, she went from looking 29 to looking 49. It was actually kinda bizarre.

  10. Tanning booths didn’t exist at that time. I might be wrong but the sun doesn’t seem to be as bad as a tanning booth.
    My sister is all white and really old now. Which makes me laugh.
    I call her granny

  11. I remember when there were only “normal, oily and dry skin.” We were different people back then, I suppose.
    In their eagerness to satisfy every SJW, companies are embarrassing themselves more and more. They should just make good products and stop trying to lecture us.

  12. Hyper sensitivity is what I see, if one spends all their time looking they’ll find examples to be offended by. Do I get offended by afro sheen? not likely. The majority in this country is still white and ads focus on the the most people it can reach.

  13. Dark skin, fair skin, tan, albino, or chock-full-of-melanin, it’s all friggin’ skin. Now, if the bottle had said “Normal to Negro”, then we would have a problem.

  14. Dark, as in tanned dark. Fair, medium, dark.

    I will never stop using Dove – it’s literally the ONLY soap that works on my extraordinarily sensitive skin (and smells wondrous).

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