At the centre of the community, residents are walking by signs advertising ‘morality on tap,’ ‘morally superior IPA.’ Vegans say the advertising is reinforcing negative stereotypes.
The residents of Toronto’s Parkdale neighbourhood are calling it a “takeover.”
In 2016, 5700 Inc. opened its first vegan restaurant, Doomie’s. Since then, the company has aggressively expanded, opening an additional vegan restaurant, a vegan ice cream parlour, a vegan bakery, a vegan retail store and a vegan brewery — all within the same block. Up next is a vegan pie shop. The company dubbed the area “Vegandale.”
Now, at the centre of the community, residents are walking by signs advertising “morality on tap,” “morally superior IPA,” and another that may reflect the company’s intentions in Parkdale: “Sometimes you have to remodel your space in order to remodel society.”
Last Saturday, as Vegandale was hosting a block party to celebrate opening three new businesses, 250 Parkdale residents gathered at a heated public forum to voice their concerns with the expansion. A list of demands formed by the community include removing all references of Vegandale from storefronts and the accompanying “morally superior” advertising.
“As a person who is vegan and has chosen to have a plant-based lifestyle for the past 18 years, I don’t find myself reflected in an abrasive morally superior Vegandale,” said Stacey Norton, who’s lived in and around Parkdale for 11 years.
ht/ cynic
Self-awareness, why they are Progs, they have none.
When even the vegans think you’re a little too “morally superior”.
“As a person who is vegan and has chosen to have a plant-based lifestyle for the past 18 years, I don’t find myself reflected in an abrasive morally superior Vegandale,” said Stacey Norton
Of course you don’t Stacy, we do though.
Jordan B Peterson should move there…just for spite.
I think one of the biggest reasons that Leftists, homosexuals, vegans, etc are so outspoken is simply to justify what they they know, deep down, is odd or wrong. There is no better way to convince yourself that your lifestyle is the right choice than to foist it on others and surround yourself in a cocoon of like-minded whackos.
Is there any beer, any style, anywhere, that’s NOT vegan?
Obnoxious signs? There’s a solution for that: a case of Krylon!
This is why urban blacks and latinos hate gentrification more than their criminal-infested slums. That the interlopers are white is a secondary aggravation.
And Boobie, that’s a great idea. Maybe some poop on the sidewalks here and there. Vegan poop, of course.
I dunno. Now I want to drive through Vegandale with a smoking BBQ trailer and have a picnic upwind.
Loved it when Watters ate a steak on his show in front of a vegan.
Who in their right mind would name a restaurant Doomies? Just the name alone would indicate that the place will be a total flop and failure. I can see their advertising slogan now, Eat at Doomies unless you want to be doomed because you eat animals and don’t you know we’re morally superior to you since we only eat our veggies and you don’t. And I bet that they fart more than carnivores do on a plant based diet. I’ll eat some veggies like potatoes if it comes with meat any day over nothing but rabbit food and probably soy and tofu (YUCK) any day of the week. Meat, beef, pork, chicken, fish, eggs etc. it’s what’s for dinner along with some veggies on the side,
“I’M A VEGAN!”
“I DO CROSSFIT”
These people just can’t help themselves, can they?
F4U –
“There’s a mouse in my beer, eh?”
Capitalism = go somewhere else if you don’t like it.
Considering the success this company has seen, apparently enough people like it. Deal with it.
Her: I’m a Vegan.
Me, trying to impress: I too take care of animals, I’m a butcher.
I’m with Dadof4 on the BBQ
All those different stores, each with an overstock of unwarranted smug….
I believe capitalism is superior to economic central planning, so I’m more concerned about the opposition to “Vegandale” than the vegan businesses in question. There is no indication that these establishments receive government subsidies, so they will stand or fall on their own economic viability. If there is a market for vegan businesses, then this owner is satisfying this market.
I’m not even concerned about the slogans or the owner referring to his block as “Vegandale.” Again, this is an owner who wants to advertise his stores located in one city block as Vegandale – not some sort of petition to the government to officially change the name – and it’s a good ploy to advertise that he has multiple businesses catering to vegans in this area. So far as the “morality on tap” or “morally superior” slogans; so what? These are, in my opinion, risky and narrow marketing tactics, but just marketing tactics none-the-less. Sex is still the most pervasive marketing theme and most people don’t object too strenuously to this, and if this owner wants to try the morally superior marketing route then he should be allowed to go for it.
I’m neither vegan nor vegetarian so I probably wouldn’t frequent any of these businesses. So long as I am not forced to (except by my doctor, who insists I lower my red meat consumption), I have no objection to these businesses.
The pious pea pushers are pissed about their new un-elected pope. lol
Granted, yeast are technically plants, yet I can’t help but weep for the millions of the little beasties murdered in the making of this “vegan” beer. Shame on them! And what about the carbon foot print of fermentation? #BoycottVeganBeer
With respect Whoopie, yeast are technically fungi, belonging to a kingdom all their own.
I’m vague-an. I eat whatever.
Sounds similar to that maharashi yogi in Washington state some years back who tried to take over the town and county.