CBS News
In a study published Wednesday in JAMA Network Open, researchers from the University of Kentucky and Louisiana State University say they analyzed the nutritional value of cereals between 2010 and 2023 — specifically those marketed toward children aged 5 to 12.
In those 13 years, 1,200 cereals were launched, which includes new products, new formulations and new packaging. The researchers found that during that time, the total fat per serving increased 33.6% on average in the cereal brands.
Sodium content increased 32.1% — from 156.0 mg to 206.1 mg. The recommended daily serving of sodium for kids aged 5 to 8 is less than 1,500 mg and for kids aged 9 to 13, it is less than 1,800 mg, according to the Mayo Clinic…
…Protein and dietary fiber — two necessary nutrients — decreased. While protein fluctuated between 2010 and 2020, with an average 1.97 g per serving, it decreased in 2023 to 1.69 g per serving. And dietary fiber was also steady until it showed a decrease from 2021 to 2023: 3.82 g to 2.84 g per serving. More
I have an answer:
Eggs, bacon and sausage.
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Combine that with today’s kids getting virtually no physical activity due to an over abundance of electronic devises and is easy to figure out why there’s so many fat kids running around. Can kids even climb trees these days?
Kid’s Cereals Have Been Getting Worse… and so has their behavior… Hmmm… coincidence?
Or does starting the day with a bowl of sugar coated styrofoam create a bit of ADHD when you try to confine the kid to a desk and chair for six hours afterwards?
^^^LMA^^^
Dunno if b’fast made any difference or not.
I went to school starting in the early 60s, and (looking back) I seemed to have had ADHD. I’d get my classroom assignment, finish it quick, then wander around the room.
Thank goodness this was in the days before all the mind altering pharmacopeia.
(I did that to myself later when I became a teen)
Are you implying that my Super Frosted Sugar Blams, now with added sodium and trans fats, may not be the healthiest option?
“Can kids even climb trees these days?”
No. Because the trees are protected.
Kids are not.
Cereal has always been crap.
Not your friend, just money in the bank for a box of fat fluff.
As a kid, the only cereal I could sorta tolerate was Kellogg’s frosted flakes. But it was a little too sweet and it made me all itchy.
I used to enjoy the Nabisco large Shredded Wheat.
Now all I can find is the small sugar coated shredded wheat.
Ok, but not as an everyday thing.
Wouldn’t adding nuts instead of marshmallow shapes up the fat content?
The report seems to lump all the new cereals together then tar them all with the same broad brush. What if there’s a tradeoff where a cereal has more fiber, which the government wants, but at the cost of more fat or sugar to make it plateable. A breakfast cereal does no one any good if no one is willing to eat it.
And no, I have no connection to big cereal except growing up on the stuff and eating it regularly today.
I always liked Product 19 (started in 1967 and killed it in 2016 because of low sales).
It had much less sugar and supposed to have all the required daily vitamins and iron.
^^^ :Can kids even climb trees these days?”
In some places, that would be an arrestable offense.
for most cereals- if you eat the cereal with 2% milk, it is less nutritious than eating the box with whole milk.
cereal sales are way down. That might be why they are trying to juice up the sales by increasing sodium, fat, color, etc. Many minorities, Hispanics included, have lactose intolerance and, as cereal is usually eaten with milk, they just don’t buy it.
My mother gave us the choice of Puffed Wheat or Rice, Corn Flakes or Shredded Straw. (she called it Shredded Wheat but I wasn’t fooled)
The pull quote did NOT include carbs. Sugar apparently is NOT the problem. What a load of crap.
Corn Flakes and milk or porridge or cream of wheat.
Those were my choices as a kid.
I kinda liked porridge.
Captain Crunch Peanut Butter
Super Sugar Crisp
Count Chocula
Kellogg Danish Go Rounds
Drakes Funny Bones
What fun being a kid…..
https://calvinandhobbes.fandom.com/wiki/Chocolate_Frosted_Sugar_Bombs
We were too poor to buy cereal. It was either mush (corn, wheat) or gov’t cheese. 🙂 I liked my Creaam of Wheat all lumpy with raisins. I still like it that way, though I don’t often eat it anymore. And I could eat oatmeal every day of the week, except I don’t. I stay away from carbs as much as possible.
We were all taught that neon-colored animals are usually poisonous. I think that applies to food, too.
Nobody mentioned grits? Must be a bunch of Yankees.
I grew up eating cereal for breakfast, but after my kids grew up, I almost never eat the stuff. But now that I think about it, I’m starting to crave a bowl of Cap’n Crunch or Life.
Dietary fiber is NOT a necessary nutrient. It’s not a nutrient at all.
I invented breakfast.
Ate Cheerios almost everyday for almost 20 years. Loved that sugar/milk at the end. Still have MOST of my teeth.