Vanderleun’s deconstruction of this commercial is spot on.
American Digest-
High marks to Hershey’s for hitting all the obvious PC diversity buttons in this bit of soppy sentiment aimed straight at the Hallmark Card Heart of 2016 Progressive America. {Or– as one of my more astute readers just said — “Virtue Signaling Bukake.”}
We open with the ambiguously gay/straight/bi dad working from a suspiciously motherless home with, in the background yearning for attention, is the ambiguously gendered “daughter” with pixie cut.
Add-ins en route;
+ the elderly disabled on her scooter,
+ the use of the bus/public transport,
+ street hockey played with boys and girls and featuring a boy with long curls,
+ random Asian neighbor peering out of window,
A LGBTQ cop lecturing a white male with a dixie flag sticker on his truck
He’s working from home.
That’s whut I call a great opportunity to teach yer kid about work ethics.
Hershey’s wet kiss to the world turned into a wet fart.
Yep. After reading Gerard’s onservations/analysis, I couldn’t even make it through the whole ad…it might as well have been an LGBTGFY fundraiser.
Sappy commercial, where’s Mom and that commercial might just have given me the Hershey squirts because it’s terrible and PC to boot. The new agey music also sucks.
How they SHOULD have ended it (but never would):
Dad “skyping” with (female) mom – mom in full battle gear in Iraq/Afghanistan
Looked like Portland to me. That would explain a lot.
Here’s a couple more
A black accountant talking big numbers
The daughter’s nickname is Freddy
Lesbo looking woman pushing stroller
A competent black business owner of “Imperial” Printing
This really is going to be a Super Bowl ad???? Lordie.
And Hershey’s isn’t even the only, or the main, or the best chocolate, in the US anymore. There are others I’d rather have – RItterSport, Toblerone, to name a couple.
Didn’t Hershey, when it originally started, have a socialist village for all the workers? If so, then they haven’t “progressed” very far from their roots (see what I did there?)
TO B Woodman
Try MILKA !!!
My Dad–conservative, Christian, heteronormative USMC sarge who fought in Pacific theater–could kick this dad’s faggy, gender-conused, B.A.-in-Buddhist-Studies ass.
It is only a matter of time before they change their name to HeShe.
Hmmm I went back to catch the white male getting lectured and couldn’t see that but I did see I made a mistake, her name isn’t “Freddy” it’s Scarlet, which seems appropriate.
Steve Winwood should sue for that horrid remake.
On the upside I am getting a cardboard shutout for my desk.
As to the PC stuff, it is a sample of where we live, and work. My hallway walk to my office looks just like this.
Cutout – yesh
How did the kid walk the several blocks to downtown without a nosy neighbor calling CPS and having the parent cited for “Child Neglect”?
Theo Dark Chocolate is really good. I had a Hershey Milk Chocolate bite on Halloween and it tasted like ?.
Adding Hershey’s to my FOAD list now.
I don’t enjoy fantasy sappy commercials. They miss the real life scenes:
Kid ignored – cut to shot of kid shooting up in breezeway behind garage.
No vomit or urine on bus.
Dad working at home; where’s the hidden martini and why is he wearing pants?
Street hockey? After beer pong has been invented?
Where are the Muslims, and why isn’t the kid running for fear of being gang raped?
Hershey’s: Dark Chocolate Matters.
So, if you are driving from Lebanon or Lancaster Pennsylvania, can it be said that you’re taking the “Hershey highway”? Are there any signs for motels that say, “Relaxation is just 10 minutes up the Hershey Highway”?
I mean… seriously. Or not.
CAREFUL what ya say about Lancaster, PA!
Nearby towns of INTERCOURSE and BLUE BALL are my faves!
Teach your daughter to shirk work day.
Which is what this comes down to. In the end, it’s the daughter finding a way to trick her dad’s employers and get what she wants. Great message.
“The ‘Smore, where black, white, and brown all bleed into one fine tasty American treat.”
Remind me again which part of that concoction must be roasted in fire and melted to make the whole mess work.
Waiting for Hershey’s to come out (heh) with a
Chocolate Starfish, pretending to celebrate “aquaculture”….
I live in Lebanon and no, RT 72 is not the Hershey highway. That would be the road from Philly to Hershey or RT 422. But thanks for playing.
CoD you forgot Bird in Hand and Paradise