“My Dad:” State of the Art Contemporary Corporate Propaganda from Hershey – IOTW Report

“My Dad:” State of the Art Contemporary Corporate Propaganda from Hershey

Vanderleun’s deconstruction of this commercial is spot on.

American Digest-

High marks to Hershey’s for hitting all the obvious PC diversity buttons in this bit of soppy sentiment aimed straight at the Hallmark Card Heart of 2016 Progressive America. {Or– as one of my more astute readers just said — “Virtue Signaling Bukake.”}

We open with the ambiguously gay/straight/bi dad working from a suspiciously motherless home with, in the background yearning for attention, is the ambiguously gendered “daughter” with pixie cut.

Add-ins en route;

+ the elderly disabled on her scooter,

+ the use of the bus/public transport,

+ street hockey played with boys and girls and featuring a boy with long curls,

+ random Asian neighbor peering out of window,

more

25 Comments on “My Dad:” State of the Art Contemporary Corporate Propaganda from Hershey

  1. Here’s a couple more

    A black accountant talking big numbers
    The daughter’s nickname is Freddy
    Lesbo looking woman pushing stroller
    A competent black business owner of “Imperial” Printing

    This really is going to be a Super Bowl ad???? Lordie.

  2. And Hershey’s isn’t even the only, or the main, or the best chocolate, in the US anymore. There are others I’d rather have – RItterSport, Toblerone, to name a couple.

    Didn’t Hershey, when it originally started, have a socialist village for all the workers? If so, then they haven’t “progressed” very far from their roots (see what I did there?)

  3. My Dad–conservative, Christian, heteronormative USMC sarge who fought in Pacific theater–could kick this dad’s faggy, gender-conused, B.A.-in-Buddhist-Studies ass.

  4. I don’t enjoy fantasy sappy commercials. They miss the real life scenes:

    Kid ignored – cut to shot of kid shooting up in breezeway behind garage.

    No vomit or urine on bus.

    Dad working at home; where’s the hidden martini and why is he wearing pants?

    Street hockey? After beer pong has been invented?

    Where are the Muslims, and why isn’t the kid running for fear of being gang raped?

    Hershey’s: Dark Chocolate Matters.

  5. So, if you are driving from Lebanon or Lancaster Pennsylvania, can it be said that you’re taking the “Hershey highway”? Are there any signs for motels that say, “Relaxation is just 10 minutes up the Hershey Highway”?

    I mean… seriously. Or not.

  6. “The ‘Smore, where black, white, and brown all bleed into one fine tasty American treat.”

    Remind me again which part of that concoction must be roasted in fire and melted to make the whole mess work.

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