Fashion brand Balenciaga apologized this week after a recent advertisement showing toddlers holding teddy bears dressed in bondage sparked widespread outrage.
The images were posted on its website as part of its “Toy Stories” campaign. Merchandise was also laid out in the photos, including collars, leashes, and other highly questionable décor. One image featuring another purse was even displayed on a desk with a page from the Supreme Court’s ruling in Aschroft v. Free Speech Coalition, which dealt with child pornography.
“We sincerely apologize for any offense our holiday campaign may have caused,” the company wrote in its Instagram story. “Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms.”
Regarding the Supreme Court case, Balenciaga apologized for “displaying unsettling documents.”
“We take this matter very seriously and are taking legal action against the parties responsible for creating the set and including unapproved items for our spring ’23 campaign photoshoot,” the statement said. “We strongly condemn abuse of children in any form. We stand for children safety and well-being.” more