Inc.
Apple’s latest advertisement for the iPad Pro has caused quite a stir online, sparking a debate about creativity, technology, and the role of advertising in modern society. The ad, which features a hydraulic press crushing various creative instruments to showcase the iPad Pro’s thinness and power, has divided opinions among viewers and experts alike. More
The “Crush” Ad Here
h/t Sargon of Akkad
Too bad they didn’t crush Cher’s song. Yuk.
That’s the only thing I would approve. The rest is a little violent, especially the eyes popping out.
I ask you – who doesn’t like crushing stuff with a hydraulic press, right?
Doesn’t offend me one bit, but I’m sure the Perpetually Offended found a reason!
Apple should know their market better…Ahem.
👏 Congrats on removing lizbeth! 👏
I thought it was a little clever, as if they compressed all that stuff into a little tablet.
…After crap like THIS…
https://youtu.be/rFwBUoDhOTg?si=XNniG52RC7z6PMaY
…I don’t care WHAT Apple does, I’m not buying their stuff anyway.
Well, Tim Cook did attend Auburn after all.
I agree, the eyes popping and the Cher song were the only disagreeable parts.
I do prefer the sound of real instruments though.
Claudia said it all in her first sentence!
Never owned an Apple product and never will if I can help it. And what Claudia said about the Cher song. But then again, she has more plastic in her then a truck load of Iphones. (Sher, not Claudia).
You mean Cher wasn’t under the press? I feel some what cheated.
Great ad. Including the manufactured outrage. Apple literally crushed it. As I recall, there was some “controversy” about their lSledgehammer ad forty years ago. Well-played, Apple.