Black Rifle Coffee Did NOT Go Woke Says Founder- He Responds to What He Says Is Misinformation – IOTW Report

Black Rifle Coffee Did NOT Go Woke Says Founder- He Responds to What He Says Is Misinformation

Wednesday, 21 July 2021, 12:48 BFH Uncategorized 46

PJMedia

Black Rifle Coffee is a premium, small-batch, roast-to-order, veteran-owned coffee company based out of Utah. It has seen tremendous success over the past couple of years and has been dubbed the conservative alternative to Starbucks. But social media has been abuzz over the past few days regarding an interview Black Rifle CEO Evan Hafer gave to the New York Times Magazine. In response to the interview, The Post Millennial wrote that Black Rifle “goes woke, throws customers under the bus in bizarre NYT interview.” In addition, Newsmax said the company had called out some of its customers as “a repugnant group of people.”

Conservatives on Twitter expressed outrage.

“Black Rifle Coffee is DONE!” tweeted conservative author Nick Adams. 

“It looks like Black Rifle Coffee, a company which became famous because of conservatives, is now trying to distance themselves from conservatives,” tweeted Brigitte Gabriel, the founder of ACT for America.

Something didn’t sound right about this.

Let’s get the air cleared right away. Black Rifle Coffee’s founder and CEO has spoken out and is disputing how his comments were presented by the New York Times and represented by those reacting to the article, who were led to believe that Black Rifle Coffee bashed conservatives.

Evan Hafer decided to set the record straight regarding the “significant amount of misinformation being put out on the internet” about Black Rifle Coffee and about statements that he has made.

Hafer quickly debunked the notion that he made derogatory remarks about BRCC’s customers or conservatives and then proceeded to explain how the New York Times deliberately twisted his words and took them out of context. According to Hafer, his conversation with the NYT Magazine reporter was in the context of racism and anti-Semitism in America in light of Hafer being the target of an organized attack last year because of “my last name and my heritage.more

Watch him on Instagram

https://www.instagram.com/tv/CRfZSOwCSVn/

ht/ Rich T

46 Comments on Black Rifle Coffee Did NOT Go Woke Says Founder- He Responds to What He Says Is Misinformation

  1. You’d think he’d be smart enough to never sit down to an interview with any leftist organization without recording it himself. Some people never learn that the Left is honest only about one thing: that they want to dominate and kill you.

    47

  10. I watched Matt Best and Hafer on Dana Loesch’s pod cast explain what was going on and after watching it sounds like a big misunderstanding. When Best made the comment about not letting people change their brand he was referring to the left trying to label them as the right wings Starbucks. Best is a naturally likeable guy. He started going into detail about the never ending death threats he and his wife get and you can understand his frustration. Hafer, the battle dwarf, not so likeable. He should let someone else do the PR. These guys should stay in their own lane and just make coffee, keep doing what they’ve been doing and keep their mouths shut.

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  11. If he denounces BLM and Antifa and throws full support behind Kyle Rittenhouse (Massive donation to his defense fund) I think he should be forgiven. But he needs to grovel like a bitch to the right

    45

  13. Granted, he should have known better than to sit down for an interview with the New York Lies.

    However, to address the “He said it or he didn’t” comments: if he had said “I am absolutely disgusted by people who say ‘People who support Kyle R. should be flushed,’” that would put a completely different spin on his comment. Yes, he did say those words, but that was not what HE was saying. Remember, the media did this to Trump quite often.

    That is not to say that is what happened, but just to remind everyone that we’re are talking about the New York Lies here.

    9

  14. When I saw the post here the other day slamming these guys, I knew it was a typical NYT agitprop. What surprised me was the number of people that bought the lies, fully knowing that the NYT never wrote an honest piece on conservatives like ever.

    Many right leaning folks have made the mistake of talking to the NYT naively thinking they would get a fair shake, Donald Trump among them, and it never ends well.

    Hafer and Best have done honorable work in helping vets, standing up for the Flag, slamming commie pussies like Kaepernick, protecting the 2nd Amendment, and standing up for good conservative principals.

    The youtube video’s are great and Best’s wife is smoking hot.

    8

  17. Think back to when the Kenosha thing went down. Immediately pictures started circulating of Kyle in a Black Rifle Tee Shirt. You can still find headlines that read “Utah Coffee Company Associated with Kenosha Killer”. Put yourself in their place with a company or a “Brand” your trying to get off the ground. Not good. I personally think they could have handled it better, but that’s where all this really started

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  18. Another aspect of this is a good percentage of the gun community includes what I like to refer to as the AR15.COM whiny little bitches. Key board warriors that won’t let this die. Dakota Meyers typed something really stupid on Instagram about 2 months ago, and they’re still after his ass. The guy is a damn MOH recipient. Give him a break. But these 16 to 18 year olds just keep hammering him every time he posts anything.
    Unfortunately this is going to have a big impact on Black Rifle.

    4

  19. Most MAGA people are sick and tired of grifters be it politicians or people producing merchandise that hijack the MAGA movement for gain. You either promote and protect the 2nd amendment or you don’t. When you toss a 17 year old kid under the bus for appropriately defending his life under the guise you support the 2nd amendment you are going to get blow back. He would have been killed and he handled himself better than you’d see in most adults. If you choose to promote your brand on the 2nd amendment and the time comes to defend it you better defend it. And expect the left will attack, that is what they do. When you stand strong you win and your customers become lifers.

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  23. I am not inclined to believe the guy at this point.

    Here is what I will say regarding these controversy… I would drive across town if my kids wanted Chic fil A at one point. I wouldn’t drive across the street today to prefer them over one of their competitors.

    I have a preferential loyalty to those who prefer the Constitutional conservative message, but have no personal loyalty to them whatsoever. My loyalty to their brand is totally illusory if they think they can support messaging that is hostile to my beliefs, yet still look to me as a loyal customer.

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  25. All I know is; When I stepped on my dick, it hurt. I can’t undo what I did, but I damn sure learned not to do it again.

    Maybe Black Rifle will learn this, but in the larger scheme of things in the US, I don’t care if they learn their lesson or not. I can buy over-priced/medium grade coffee from anywhere.

    11

  27. This post got my thinking about Kyle Rittenhouse again. His trial, if not postponed again, will start in November.

    I don’t believe anyone else has made this comparison but I look at Kyle as a latter day Dred Scott, an unwitting pawn pilloried in the public square to further a political agenda.

    I wasn’t too aggrieved over the Chauvin verdict, he was the sadistic puke who will probably get his case overturned on appeal. But Rittenhouse will be seminal.

    The bad guys are salivating over this one, a cornucopia of cultural issues wrapped up into one; white supremacy, gun control, the legitimacy of the BLM movement.

    Heaven help this nation is Kyle is found guilty.

    17

  29. “DO NOT TALK TO THE MEDIA” -Vox Day

    Vox has been saying this for years; the media holds all the cards and can twist your words, selectively quote you, and deny you the opportunity to rebut.

    4

  30. Dan Cathy and Glen Beck did a lot of good stuff too. Then they tried to expand their brand. When the resulting s-storm happened, they whined the too convenient ploy how the media twisted their words or intent.

    There is a very easy way to avoid having the media twist your words. Don’t talk to the media. You deserve the outcome when you talk to the media.

    Disappointed in Dana Loesch for providing them cover.

    11

  33. From article:

    “This entire episode only happened because of how trivially easy it is to pander to the American right. Black Rifle just slapped guns, camo, and the flag on whatever it could, added a dose of performative masculinity (Want to prove you’re manly? Just say ‘f***’ a lot!), and then raked in cash exploiting the same demographic that likes to ‘own the libs’ by buying overpriced Dr. Seuss books on eBay.”

    Valid point!

    Leftists absolutely are hivemind dronesheep but conservatives can sure be desperately self-righteous suckers the grifters see coming a mile away.

    5

  34. It’s great the vision of the company is to help vets, but this guy sounds like a pandering jerk. Not committed to any side means your a puke – not to be trusted;
    God doesn’t think much of fence sitters – definitely agree;
    Revelation 3:15-16
    “15 “I know your works, that you are neither cold nor hot. I could wish you were cold or hot.
    16 So then, because you are lukewarm, and neither cold nor hot, I will vomit you out of My mouth.”

    7

  37. @JDHasty

    “The kid deserves it.”

    Yes he does, he needs the best possible defense money can buy.

    The 2 lawyers representing him, I never heard of. I was hoping someone like Jay Sekulow or someone from the ACLJ would hop on board, it is that important.

    4

  38. Chauvin, no matter what you think of the man, was found guilty of both manslaughter and murder. How is that even possible?

    Heaven help this nation is Kyle is found guilty indeed. I pray there are angels covering all six sides of Kyle; left, right, top, bottom, up, and down.

    5

  40. I don’t drink coffee, but if I did, it wouldn’t come from these mealy-mouthed shit-weasels. How fucking stupid do you have to be to do an interview with the NYT?

    5

  41. “Don’t believe anything you hear and only half of what you see.”
    (Lou Bowles)

    Anything – ANY-fukkin-THING from the NYT is a lie.
    PERIOD.
    Don’t know about the coffee guy but I give him the benefit of a doubt.
    (Disclaimer – I drink Folgers (it’s mountain grown! Mrs. Olson told me.))

    izlamo delenda est …

    3

  43. Evan Hafer donated money to Tulsi Gabbards Presidential Campaign and he donated to Obama. Those are available to be verified on the FECs own website. Its all there for anyone who wants to check for themselves. Hes a fraudster. Donating to individuals that are actively trying to ban all firearms and erase the 2nd A as he sells “Black Rifle” coffee??? Please.

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  45. Here is another segment he did with Dana last November, he talks about Kyle and his right to defend himself. He talks about the Obama and Gabbard donations;

    https://www.youtube.com/watch?v=q7vPrXzBdB8

    I think the mistake that a lot of conservatives make is that if public figures are not as passionate, as vociferous as they are on all the blue ribbon issues, mirroring exactly the opinions they hold, even though that figure has legitimate conservative bonafides, then they are labeled as phonies, grifters, Rhino’s and sell outs.

    He said Kyle has a perfect right to defend himself, from what he saw on the video’s he was defending himself and that he hopes Kyle is acquitted, so do I.

  46. Actions speak louder than words. The guy is not conservative. His support of the Democratic agenda proves it. He’s more of a Blue Dog Democrat of the Kennedy era w/Libertarian leanings – not impressed.
    BTW, he is dishonoring our veterans he claims to care about by supporting Obama – for any reason.
    Hafer is a duplicitous dolt not actually focused on conservatism.

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