‘Show us your Regina’ – IOTW Report

‘Show us your Regina’

Town apologizes for ‘sexualizing’ tourism ads: ‘Show us your Regina.’

NYP: Tourism officials in the Canadian city of Regina have apologized for a “gross” new ad campaign that has been slammed as “misogynist” and “steeped in masculine toxicity.”

Locals in the city of Saskatchewan, located 100 miles north of the US border, eagerly awaited the unveiling of the new ads last Thursday, which came as part of a $30,000 rebrand by the tourism organization Experience Regina.

However, the residents were revolted by the inclusion of two sleazy slogans in the campaign that poked fun at the fact that the city’s name rhymes with the word “vagina.”

The slogans — “Show us your Regina” and “The city that rhymes with fun” — appeared on the tourism organization’s website and on hoodies before they were quickly pulled in the face of backlash.

“I want to start by apologizing, on behalf of myself and our team, for the negative impact we created with elements of our recent brand launch,” Experience Regina CEO Tim Reid said in a statement on Sunday.

“It was clear that we fell short of what is expected from our amazing community with some slogans that we used,” he added. “We crossed the line on some of the poking fun at ourselves around our city name.” MORE. h/t joe6pak

31 Comments on ‘Show us your Regina’

  1. If you’re from a city in Saskatchewan and you’re trying to get noticed you have to try harder. I bet those drunken Canucks on the tourism board were sitting in the bar laughing at how clever they were.

  2. Saskatchewankers must have NO sense of humor.
    “Masculine toxicity?”
    Who died?


    What a bunch of whiny crybabies.

    mortem tyrannis
    izlamo delenda est …

  3. The name of a sunken ship in Lake Huron.
    A buddy of mines father had a bottle of wine from the wreck. I heard when he finally opened it to celebrate an event they had what was basically an expensive bottle of balsamic vinegar.

  4. Another example of the loss of propriety, morals and values. It’s fine to have fun, make jokes and try and be humorous but such should be confined to the correct audience or venue. Sexual innuendo has no place in the public square where it can be consumed by children or those who find offense in the public display of what should be private. Not that this is related to trans, gay or queer lifestyles but public displays by these groups is why they’re often disliked. It’s as if a bunch of teenagers are attempting to be “cute” or risqué to attract attention.

  5. And nobody on the city council bothered to QC check the ads before the Grand Reveal?

  6. If you’re desperate enough to go to Regina looking for fun, you must be stationed at Minot AFB in North Dakota. That’s where the airmen go to run the whores, gamble and get drunk. Offutt AFB in Omaha, Nebraska was a tropical paradise compared to the northern tier B-52 bases.

  7. Its a tough place to do business because, while the business climate is warm and accomodating, they DO expect you to pull out before you’re done.

  8. I live in Regina – this is par for the course as our city council is so NDP (socialist) and have absolutely NO sense of what people find funny. They will just raise the taxes again to cover this “Oopsie!”


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