Simone Biles leaves Nike to partner with Athleta: ‘They stand for everything I stand for’ – IOTW Report

Simone Biles leaves Nike to partner with Athleta: ‘They stand for everything I stand for’

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Simone Biles is ending her six-year partnership with Nike and joining Gap’s Athleta, the Wall Street Journal reported Friday. Athleta announced the news in a release ahead of a larger announcement later in the day. 

Biles, the most decorated American gymnast in history, said Athleta more closely aligns with her values. It’s a huge loss for Nike, but a massive addition for Athleta after signing Olympic track and field star Allyson Felix in July 2019. 

Biles, who signed with Nike in 2015, focused on the positives of Athleta rather than any criticism of Nike in her Athleta statement and comments to the Wall Street Journal.  read more

12 Comments on Simone Biles leaves Nike to partner with Athleta: ‘They stand for everything I stand for’

  1. “Athleta’s workforce is 97 percent female, it said, and the company is focused on diversity, inclusion and representation for all.”

    Huh. So that’s the definition of “inclusion” and “representation” for all.

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