AUGUSTA, Maine – Corporate branding in schools is drawing criticism in Maine, and Gov. Paul LePage recently vetoed a measure to ban brands promoting food and beverages prohibited by Michelle Obama’s federal school food laws.
The debate seems to center on government control over parents and schools, and LePage would rather leave the decision-making to locals, The Bangor Daily News reports.
LePage vetoed LD 985 Tuesday and his decision was later confirmed in the House. The measure sought to outlaw corporate branded school assignments or other ads on campus from companies that sell products that do not comply with the Healthy Hunger-Free Kids Act, which imposed strict limitations on calories, fat, sugar, sodium, whole grain products and other nutritional elements of school foods.
Maine Public Health Association representative Tina Pettingill used an Oreo-brand school writing assignment as an example of what she believes are “ways marketing gets into the minds and hands of students during the school day without people really noticing,” according to the Daily News.