Several TV networks have agreed to air an underwear commercial portraying a surreal world where men and boys menstruate.
Titled “MENstruation,” the ad for “Period-Proof Underwear” opens with an anguished young teenage boy sheepishly telling his dad, “I think I got my period.”
Dad later hugs him and tells him, “It’s just part of growing up.”
Many of the nine rapid-fire vignettes in the one-minute, 20-second ad are jarring: a man rolls over in bed, revealing blood-stained sheets; in a public bathroom, a man passes a tampon to another beneath a toilet stall partition; and a man walks through a locker room with a tampon string dangling from his briefs. In one, as a young man and woman suggestively kiss, he stops to say, “I’m on my period.”
“Me too,” she replies.
As the commercial closes, “If we all had them, maybe we’d be more comfortable with them,” appears on the screen, followed by, “Thinx: Underwear that absorbs your period.”
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