Why Newspaper Presidential Endorsements Are Down Over 60% – IOTW Report

Why Newspaper Presidential Endorsements Are Down Over 60%

PJ Media

Fewer newspapers in the market mean fewer newspapers to offer endorsements. Lots of jobs have vanished. These are dark days in the newspaper industry.

For all the talk from The Washington Post about “Democracy Dies in Darkness,” you know what else gets really dark? Your newsroom if you can’t pay the bills! And that’s been happening to newsrooms all over the country.

But the rest of the explanation is far more interesting: Newspapers need their endorsements to be meaningful because they’re an extension of their reputation. It’s their stamp of approval — their name on the line. For their endorsement to be meaningful, it requires the perception of value.

And the fastest way to devalue your endorsement is to endorse a loser. More

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