A black worker named Clinton Tucker claims in court that Benjamin Moore paints fired him after his repeated complaints about their “despicable and racially insulting paint colours called ‘Clinton Brown’ and ‘Tucker Chocolate.'” Tucker, from Newark, New Jersey, is suing the company in Essex County Court. Tucker, who identifies himself in the 16-page filing as an African-American homosexual male, claims that when he started working at Benjamin Moore in June 2011 in their Digital Marketing department, “it was clear to the plaintiff that he was not part of the traditional culture” of the company.
Tucker says that major problems started for him when he launched the online arm of the company’s Main Street Matters campaign. In that campaign, he claims, “one of the colours launched in the Williamsburg colour collection was ‘Tucker Chocolate.'” Tucker says that “being a black man named Clinton Tucker, the plaintiff found this to be extremely racially offensive” and that “when this was mentioned at a meeting with at least eight people including his supervisor, this was met with awkward silence.” Tucker adds that “in addition, BM has a colour called ‘Clinton Brown.'” He claims that “a BM employee pointed this out to the plaintiff and thought it was funny.”