Taco Bell To Open Hotel and Resort – IOTW Report

Taco Bell To Open Hotel and Resort

I don’t even like Taco Bell at what it’s supposed to be, a fast food restaurant. If I do go, I’m always half-expecting that I ingested listeria.


  • The Bell is the brand’s latest appeal to its super fans, who can buy Taco Bell-themed apparel and have Taco Bell-themed weddings.
  • Reservations will open in June.

Taco Bell’s latest limited-time offer isn’t Nacho Fries — it’s a hotel.

The Mexican fast-food chain is taking over a Palm Springs, California, hotel and resort in its latest move to recognize the brand’s super fans.

Reservations will open in June, and guests can start checking in Aug. 9. The Yum Brands unit didn’t specify how long it would operate the hotel.

The Bell will feature a gift shop with exclusive Taco Bell-themed apparel and an on-site salon with Taco Bell-inspired nail art and hair styling services.

Taco Bell’s Chief Brand Officer Marisa Thalberg said that the idea for a Taco Bell-themed hotel is meant to be playful and fun, but the brand sincerely intends for it to be an “unparalleled experience,” and opted to house the Bell in a fully operational hotel.

“I have often quipped that Taco Bell is the fast fashion of food. We have our everyday classics, but then we’re always introducing these cool limited-edition experiences to do something new and different,” Thalberg said in an interview.

Other experiences include wedding customers in a Taco Bell-themed ceremony for $600 at its Las Vegas Cantina flagship location. To date, Taco Bell has had over 165 wedding registrations. The brand has also teamed with fast-fashion retailer Forever 21 to sell clothes with its logo and imagery.


ht/ js

25 Comments on Taco Bell To Open Hotel and Resort

  1. “The Bell will feature a gift shop with exclusive Taco Bell-themed apparel”….but if I wear a sombrero isn’t that cultural appropriation?

  2. Believe it or not, just 15 minutes ago I had Taco Bell for lunch. Yummm, horse meat tacos. Not much to choose from where I live.

  3. This place will be full of semi-broke college students and hipster douchebags for about a month. Then they’ll move on to another horrible idea that manifests itself.

  4. Occasionally, I do enjoy me some taco bell! Always gives me the shiites, but as j6p pointed out above, it is pretty yummy horse meat. All in the seasoning.
    “Speaking the truth in times of universal deceit is a revolutionary act.” Geo. Orwell

  5. Can’t wait for the Taco Bell Airline, where passengers are given a discount according to how much jet-assist they provide after the in-fright meal.

  6. Here’s a thought: instead of branching out & being a hotel & resort as mediocre as the food, why not try improving the food?

  7. Soon to follow, Chipotle Mexican Grill World.
    Because Real Food is Really Rewarding,,,
    for Doctors, ER units and hospitals,,

  8. My wife is TexMex and she says Taco Bell is authentic Mexican food as much as Olive Garden is authentic Italian.

    Both suck.

  9. /sigh
    And I know two people who would absolutely love to go and stay there, my own two goofy brothers. -_-
    They’re obsessed with taco bell.


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