I don’t even like Taco Bell at what it’s supposed to be, a fast food restaurant. If I do go, I’m always half-expecting that I ingested listeria.
- The Bell is the brand’s latest appeal to its super fans, who can buy Taco Bell-themed apparel and have Taco Bell-themed weddings.
- Reservations will open in June.
Taco Bell’s latest limited-time offer isn’t Nacho Fries — it’s a hotel.
The Mexican fast-food chain is taking over a Palm Springs, California, hotel and resort in its latest move to recognize the brand’s super fans.
The Bell will feature a gift shop with exclusive Taco Bell-themed apparel and an on-site salon with Taco Bell-inspired nail art and hair styling services.
Taco Bell’s Chief Brand Officer Marisa Thalberg said that the idea for a Taco Bell-themed hotel is meant to be playful and fun, but the brand sincerely intends for it to be an “unparalleled experience,” and opted to house the Bell in a fully operational hotel.
“I have often quipped that Taco Bell is the fast fashion of food. We have our everyday classics, but then we’re always introducing these cool limited-edition experiences to do something new and different,” Thalberg said in an interview.
Other experiences include wedding customers in a Taco Bell-themed ceremony for $600 at its Las Vegas Cantina flagship location. To date, Taco Bell has had over 165 wedding registrations. The brand has also teamed with fast-fashion retailer Forever 21 to sell clothes with its logo and imagery.