Arby’s “has the meats.”
This comes from their test kitchen. What’s the concept?
If vegans can make vegetables look like meat, they’re going to make meat look like vegetables.
It’s a carrot made of meat.
The move is a gleeful troll by the carnivorous fast food chain that recently announced it’s never going to sell fake meats like the Impossible Burger. Specifically, the marrot is a seasoned, marinated turkey breast, cut and rolled into the shape of a carrot. It’s cooked sous vide. Then it’s rolled in dehydrated carrot juice and oven-roasted. The marrot is finished with a brûlée of maple sugar and a sprig of parsley on top. Taylor points out that it’s high in protein and vitamin C—what Arby’s dubs a “meat snack.”
Depending on public response, the company may or may not bring it to market as a limited-time promotion. If it does, the promotion will be similar to how the Arby’s featured venison on the menu in 2016 (which sold out in just two hours given eager demand and extremely limited quantities).