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One of the first major campaigns I worked on for Pamela Geller was a series of taxi-top banners that depicted Muslim women who were honor killed. It simply showed the pictures of the girls, smiling, alive and beautiful.
I learned everything I needed to know about Pamela Geller during that campaign.
The job took a long time to prepare, too long, and there was a point that I felt that Pamela was micro-managing and being too much of a perfectionist. But then it dawned on me. She was preparing these images like someone who prepared their loved ones for a final viewing. No minor detail would be compromised, there would be no rushing through the process, not on her watch.
It’s sad to see her characterized as someone that hates Muslims. These girls were Muslims, and Pamela talked about them like she knew them intimately. She cared enough, after their deaths, to get to know them.
If I put the wrong names to the wrong image she would immediately say, no that’s Sarah, not Amina, and then tell a quick story that would highlight the differences between the two girls, and you can hear it in her voice that she cared about them and took their deaths almost personally.
I used the names Sarah and Amina because I think they were her favorites, and that is who this film is about.