Aunt Jemima brand is changing its name and removing the namesake Black character.
The pancake syrup company Aunt Jemima is changing its name and imaging in the wake of renewed calls for racial equality.
The Quaker Oats-owned company said Wednesday that the iconic Aunt Jemima figure on its packaging is “based on a racial stereotype” and acknowledged that its prior work to update the character was “not enough.”
“We will continue the conversation by gathering diverse perspectives from both our organization and the Black community to further evolve the brand,” said Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, in a statement sent to USA TODAY. The move was reported earlier by NBC News and Adweek.
Shoppers will start to see new packaging at the grocery store without the Aunt Jemima image in the fourth quarter of this year. The company’s new name for the syrup and other products will be announced soon after.
Buy Log Cabin syrup instead.
Oh geez. Cream of Wheat is next.
Uncle Ben’s (Tom’s) rice is next….
It’s all bullshit. Just targets for targeting’s sake.
Don’t go for it.
Btw, in conformity with this, all blacks should be removed from rap album covers.
Re united with Uncle Remus
Black syrup matters
I’m not sure how getting rid of a tribute to a black woman is curing the so called systemic racism.
Essentially just another casualty of the cancel culture. Changing the name and brand is basically just putting poor Aunt Jimima out to pasture. She had a good run but they finally got her.
They will try to convince us Mr. Clean is mixed race, so he must go too.
Aunt Jemima and Mia, the Land O Lakes Indian girl are victims of the War on Women….!
Does this mean Aunt Jemima is now both gluten and nigga free? Great marketing strategy!
Change her name to Ilhan and throw a hijab on her. Feel better?
Chicken of the sea tuna has a pretty sexy mermaid on the can too…..Hmmmm, “Chick”-en, tuna, no merman?…C’mon man, that’s sexist as hell!…..
I recall when I was young seeing negro faces starting to appear in commercials. It was wonderful to see the shedding of discrimination in this manner and many others. It looks like we are retracing our steps back toward separation. The difference will be who is discriminated against.
Leave the name the same and put an illustration of a white woman on the container. Wait, would that be more racist? It’s getting hard to keep up.
Change it to a hillbilly cracker. Rename it Honkey Hillbilly Syrup.
@Chuckie – or maybe the ‘white’ Morton salt girl is next?
….and FFS, Campbells soup cans stole or re-heritagized Andy Worhals paintings….
I liked the older face they had on the bottle decades ago. What. A. Cutie! Her face was the same color as my pancakes! Mmm mmm mmm!
‘Quit Jammin Me’is the song of the day. Oh, and get rid of Mary Barra.
Society has turned so far left that it is now going backwards.
They could modernize it to some crackhead ho, named Laquanaqueesha, with a big afro and a Kool. “Deez some good motherfucking pancakes, yo!”
Unconscious racism. That’s why so many people bought these products. That’s why you changed the radio station when some Black Colored rapper started rapping. It’s why you gave up on the NBA and the NFL, because you got tired of listening to Black Colored People explain why that dumb girlfriend needed a lesson in proper behavior, and why the American National Anthem needs to be ignored. It’s also the reason you believe O. J. Simpson killed two White Colored People and got away with it, since he had an all Black Colored jury of imbeciles. It’s why you believe Dr. Cosby deserves to stay in prison for drugging and raping all those women. This explains why you believe Kobe Bryant was a rapist. Unconscious Racism is also the reason you believe Barack Hussein Obama was a horrible, traitorous, crooked, Muslim loving, Christian hating politician. Unconscious Racism explains a lot of things, doesn’t it?
@Ghost – Very possible because you can’t win with them. If the character is white, “why are we excluded?” If they are black “that’s too racist for us.” Just make all characters gray, I guess.
Sales will drop 90%. I don’t care what they rename it, people won’t recognize the name and will buy Log Cabin. Do they even think before they react?
And if it is racist, why oh why are they just realizing it now?
“Change it to a hillbilly cracker. Rename it Honkey Hillbilly Syrup.”
Anonymous Erik, let’s hold off on that until we see if Colonel Sanders survives the current mascot pogrom.
Stop buying ALL Black own-produced-promoted products period, especially in the sports and entertainment industry. Starve them out.
How about “Lady Antebellum” syrup? I hear that name just became available.
What about buckwheat pancakes? Do I have to change the name of those too?
These nutcases will never be satisfied, till everything we hold dear in America is eliminated.
Whitening anything. That can’t be white, I mean right. O’tay! Pepsico jumped in with Obama early on. Logos.
Since it’s all going to shit, change it to Colin Kaepernick Syrup and you can have his afro as the bottle top
Well. I object to calling a sausage made in the US as “Polish sausage”! How dare they insult my heritage!!!! And – “Polish dill pickles” !!
The shame of the racist namecalling is making me ill. I’m going to have to sue for mental stress.
/s/
I really need a blow job. And just to make sure i’m not discriminatory, i’m going to have a black woman give it to me.
Five bucks says Mrs. Butterworth’s is next.
I think what I will do at this point is to avoid all places of business that have Black employees, waitresses, cashiers, etc., and spend my money elsewhere. If I see a Black person present I am walking out the door. I am not a racist and the last thing I want to do is offend a Black person.
This is the only way I know, with certainty, to end the possibility of racial offenses, whether they be real or merely perceived.
I have watched livestreamed protest/riot video each night since this all began. Hours and hours. I can say with certainty, after listening to many BLM reps and leaders speaking to their crowds in cities across this nation: they will NOT be happy until White people are gone. The very existence of White people is the problem. White equals Racism.
These people do not want “equality.” Do not be fooled. They hate the police, just as all criminals do, but they do not hate power and brute force. They are authoritarian and won’t hesitate to stomp your head into the pavement for mere disagreement.
But, ya, I buy real maple syrup anyway.
I better get to the store and stock up. That Aunt Jemima label is going to be collectable in 100 years or so.
I prefer actual maple syrup, even if it is more expensive than the high fructose corn syrup mass produced kind.
If Aunt Jemimah is racist to blacks why isn’t lily white Betty Crocker racist to whites, crackers you know?
They are seriously considering renaming the syrup aunt karen.
I Juse complained at the deli counter that the po- potato salad is placed too close to the black forest ham.
Just put Stacey Abram’s picture on the label call it “Sweet Georgia Browns” or something.
How’s Mrs. Butterworth doing? Oh, God. Has anyone heard from Mrs. Butterworth, lately? Don’t tell me they got to her too.
It’s just not the same beating Hungry Jack.
Progressives wouldn’t know sincerity if it walked up and bit them in the ass.
Notice that there is no mention of the progressives movement’s shrines that celebrate the most racist and segregationist President since reconstruction? Possibly the most racist/segregationist President period.
There is a Woodrow Wilson public school in most, if not all, Democrat run cities for a reason. They get off on making families of black school children Have to make the hobbesian choice of having their kids sit in a building honoring and celebrating racism/segregation or not attending their neighborhood public school.
It really is that grotesque what the progressive movement stands for.
A Hobson’s choice is a free choice in which only one thing is offered. Because a person may refuse to accept what is offered, the two options are taking it or taking nothing. In other words, one may “take it or leave it”.
Just got back from the store where I bought a few bottles for E-bay in 20 Years!
Might send a bottle to Turdeau.
In the UK they are going after Snap, Crackle and Pop, we need to get whitey.
Lucky Charms will be axed because it insults the Irish.
…based on a racial stereotype that black people are indeed black. Idiots.
Aunt Teefah’s new gender neutral race neutral flapjacks and syrup go great with that new butter substitute – I Can’t Believe It’s Not Rayciss !!
Just whiten up her picture like the MSM does when they want to push a false narrative.
I stopped using Fake Syrup along time ago… Too many preservatives and chemicals… I prefer Pure Maple Syrup …
It depicts a happy negro woman – gotta go!
Negro women gotta be scowling, angry, Angela Davis dykes or mumble-mouf assholes like Mad Max Waters. Or just put a sparkly hat on her head (that don’t fit), like Frederica Wilson.
izlamo delenda est …
Change it to Aunt Karen’s syrup. If you put too much on your pancakes it will complain to you.
Put a picture of Nancy Green (former slave) on it, she’s the real “Aunt Jemima”.
Marco (POLO) YA NAILED IT BROTHER.
Dey gotzta take da black faces off products sews Dey can complain they not anuf black faces on dey producs
Brazil nuts will never be the same either!
Michelle Obama would make a great replacement
Mrs. Butterwowrth is white. Why is no one complaining about her? Huh? Huh???
I like the syrup bottles. You just know they’re women and don’t really think about what color. Good gravy, people have nothing better to do. Swallow your pill bottle fucking emos.