Remember when we used to quote the movies? Like when Ronald Reagan referenced Dirty Harry . Now, that’s some free publicity that any film studio would love to have.
We still use a few of them today like, “You can’t handle the truth,” and “Make them an offer they can’t refuse.”
Some movies were catchphrase machines. Just re-watch “Casablanca” sometime and count how many quotes have passed into common usage.
Now think of what has been shown in the theaters in recent years and answer these two questions.
1.) What is the most recent movie you can think of that you have used a catchphrase from? Don’t include sequels or remakes that just warm over old quotes, focus on new movies.
2.) What is the most recent movie that you’ve seen other people use a catchphrase from?
I use plenty from the late 60s and 70s, but my reference point seems to stops somewhere around “Forest Gump” and “Die Hard” and I rarely use those quotes today. As for the second question, the only example I could come up with is Here . That movie is over 10 years old.
So what happened to the movies that we aren’t remembering their catchphrases anymore?
I think the stuff coming out now isn’t saying anything memorable or relevant. They’re too busy being violent or naughty or (politically) boring.
If nobody is repeating what’s being said in today’s films can we say that they are as culturally relevant as they once were?