Campbell’s Soup Wants Your Next Meal to Include Blood Test.
Newser: Campbell’s Soup wants you to draw some blood before planning your next meal. Quartz reports the soup giant has become the sole investor—to the tune of $32 million—in meal delivery startup Habit. When Habit launches next year, it will send customers a blood-testing kit to use at home. It will then use customers’ genetic data from their blood sample—along with their weight, height, waist circumference, and more—to craft meals tailored to each customer’s specific dietary needs.